Susan McLaren
Realtor, Compass
Boston, MA 02116
Phone (617) 605-8348
Specialties
Investment Sales Broker
Bio
It’s a privilege to do what I do. I get to help people through one of the biggest transitions of their lives, whether they are buying a home, selling their home, or, as is often the case, both at once. I have always felt that the best way for us to be of service to our clients is to develop a close relationship with them and gain a deep understanding about what makes them happy in and out of their homes. When I set out on a career in real estate, my primary focus was to build a business based on referrals and trusted relationships….not to shuffle through transactions. My team and I stay dedicated to our clients long after the closing to help them however we can, whether it’s finding them a broker to refinance, a trusted contractor to help with a new kitchen design, or just finding a great place to eat in their new neighborhood. Because our offering is so unique, our clients regularly recommend us to their members and close friends.
In conjunction with running my general brokerage team, I served as the Vice President of Marketing and Sales within The Collaborative Company (TCC) from 2012-2019. I oversaw the marketing and sales of the vast majority of new projects across the City of Boston, providing guidance to some of the city’s largest development teams from land purchase through occupancy.
I have a unique perspective and skill set combining in-depth knowledge of strategic pricing and analysis, digital marketing, social platforms, branding, floor plan design, current amenity trends, and consumer-based demands. It was an exciting time to be a part of Boston’s ever-changing skyline and this experience has pushed my analytical and creative skills to another level. Whether it’s pricing a home or a 400 unit complex we can handle it all. I have had the opportunity to speak at and attend local and international real estate summits, and provide consulting for other agencies looking to take on a similar role in new development.
Education
Awards
