Serena Patterson
Principal, Urban Property Group Inc.(UPG)
San Diego, CA 92101
Urban Property Team
Phone (858) 874-1989
Mobile (619) 994-3918
Urban Property Team
Specialties
Investment Sales Broker, Landlord Rep (Retail), Tenant Rep
Property Types
Hospitality, Industrial, Office, Retail, Multi-Family
Markets
Inland Empire (California), San Diego
Languages
English
Bio
As a native San Diegan and 16-year veteran of commercial real estate, with extensive experience in retail strategy, marketing and merchandising in mixed-use developments, urban street fronts and tourist driven locations, nothing has been more exciting than seeing my own neighborhood transform block by block.
I share this passion of transformative retail with our Urban Property Team members who are all focused in San Diego’s urban core and coastal communities. In order to provide owners, developers and landlords with the full range of leasing, investment and advisory services, it is imperative to understand the neighborhood dynamics. Aside from working with funny, innovative and highly-driven entrepreneurs, the team has provided me with invaluable insight, access and understanding into all aspects of leasing and valuation. As retail has changed dramatically over the last ten years, creating multidimensional communities is even more vital for long term success of owners, developers and business owners alike.
Accomplishments
Nearly $1 billion in total transaction value - Urban Property Team
Colliers Above & Beyond Award | 2017
Services:
Brokerage: Landlord Representation
Brokerage: Tenant Representation
Investment Services / Capital Markets
Property Marketing
Research Services
Property Type:
Retail
Office
Skills:
High Street Retail
Lease Administration
Mixed-Use Properties
Project Leasing
Restaurants
Education:
B.A. in Communications, Emphasis in Public Relations, San Diego State University
Memberships & Involvements:
ICSC
CREW San Diego
McKinley School Foundation
Education
Affiliations
