Kimberly Barbata
Design & Market Research, Lee & Associates
Pasadena, CA 91106
Marketing Manager
Phone (626) 535-9888
Marketing Manager
Specialties
Landlord Rep
Property Types
Office
Markets
Los Angeles
Languages
English
Bio
Kimberly Barbata is a seasoned marketing professional with over 24 years of experience in marketing and graphic design. She also brings a specialized 15-year tenure in the commercial real estate (CRE) industry. In her role at Lee & Associates Pasadena Property Management, Kimberly has been instrumental in shaping the company’s marketing landscape. She brings her expertise to a wide range of brand and property promotion initiatives. Her work has significantly enhanced the company’s visibility and client engagement. She has established a robust marketing department, introduced comprehensive marketing strategies, and fine-tuned the company’s digital presence to enhance visibility and client engagement.
Kimberly’s role encompasses a wide range of responsibilities critical to the success of Lee & Associates Pasadena. Her ability to develop, implement, and track targeted marketing programs is evident across platforms like email, social media, and digital campaigns, allowing the company to reach diverse audiences effectively. She manages the design, content, and SEO for the company’s website, ensuring optimal functionality and performance through detailed analytics and strategic enhancements. This digital oversight also extends to SEO initiatives that drive traffic and improve search rankings, helping to establish the company as a leader in the Property Management industry for Southern California.
Another cornerstone of Kimberly’s approach is her strategic handling of advertising budgets, ensuring that resources are efficiently allocated across campaigns to maximize ROI. Her email marketing efforts include creating and sending strategic blasts and follow-up campaigns, which play a significant role in keeping property owners informed of new opportunities. Additionally, Kimberly crafts press releases that announce key achievements and transactions, positioning the company as a dynamic player in the market.
Beyond day-to-day tasks, Kimberly is responsible for preparing ownership and marketing reports that provide valuable insights to property owners, reflecting her analytical skills and attention to detail. She develops and recommends marketing plans and budgets that align with each property’s unique objectives. Her market research skills enable her to analyze trends and competitors, providing a solid foundation for strategic decision-making.
Adept at coordinating promotional events, corporate sponsorships, and other branding opportunities, Kimberly is committed to enhancing the company’s market presence. Her expertise in print and digital media design with her strategic thinking, ensures that Lee & Associates Pasadena Property Management remains competitive and well-positioned in the property management sector.
Education
