Heather Balsley
Chief Commercial & Marketing Officer, IHG Hotels & Resorts
Windsor, SL4 1RS
Heather Balsley joined IHG Hotels & Resorts in 2007 and became Chief Commercial & Marketing Officer in April 2024
Phone +44 1753 972000
Heather Balsley joined IHG Hotels & Resorts in 2007 and became Chief Commercial & Marketing Officer in April 2024
Property Types
Hospitality
Bio
Heather Balsley joined IHG Hotels & Resorts in 2007 and was appointed as the company’s Global Chief Customer Officer in November 2023 later becoming Chief Commercial & Marketing Officer in April 2024. In this role, Heather leads all aspects of IHG’s brand strategy, positioning, marketing, commercial performance, customer data & analytics and the end-to-end customer experience across IHG’s portfolio of 19 brands, including our award-winning IHG One Rewards loyalty program.
Prior to this, Heather served as SVP, Global Loyalty & Partnerships, for four years. During that time, Heather was responsible for the company’s loyalty and partnerships business including the re-launch of IHG One Rewards and Co-Brand credit card business, delivering significant successes. She has also served as SVP, Global Marketing, Mainstream Brands, developing and delivering brand strategies that enhance the guest experience and drive performance. Heather also worked across all brand segments as SVP, Americas Brands and Marketing, held leadership roles in strategy, and throughout her time at IHG has worked extensively across markets globally and with our owners.
Prior to joining IHG, Heather spent seven years as a consultant with Marakon Associates in New York, where she advised Fortune 500 companies on performance-enhancing strategies.
She holds an MBA from Harvard Business School and a bachelor’s degree in economics and sociology from Duke University.
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