Wayback Burgers
$250,000
$35,000
139
2002
Cheshire,CT
John Eucalitto
Overview
Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time — when guest service meant something and everyone felt the warmth of the community.
At Wayback Burgers, we’re passionate about “Respecting the Way” – a motto that stands for the way we treat our guests, the way we source our products, and the commitment to do the right thing. Nostalgia is at the heart of everything we do, and the Wayback Burgers mission statement is timeless – to create a culture of belonging by uniting people through the love of comfort food. Our franchise partners and their team members are all in on living that mission statement, consistently taking action to remind all guests we have their back at Wayback!
During Discovery Day, you meet the team, get a feel for our culture, and learn how we support our franchisees.
DISCOVERY DAY AGENDA:
- Meet the Executive Team
- Our President talks about our culture, mission, and vision for the future
- Insights into how we help you find the best location for your restaurant
- A walkthrough of the process and how we support you in opening your restaurant
- Get an insider’s look into our world-class training systems
- Hear about our National and Local Marketing strategy
- Review Startup Costs and Financing Options
Franchise Unit Trends and Revenue
139
18
$612,614
* in 2023
Franchise Fees
$35,000
5.0%
Gross Sales
2.0%
Gross Sales
Why Choose Wayback Burgers?
Reasons to Go Wayback!
- We are consistently ranked a top 5 “better burger” business and top fast casual restaurant franchise by Entrepreneur Magazine.
- We have an established reputation for high-quality food and a commitment to constant innovation.
- Our franchisees enjoy lower labor and food costs than other fast-casual burger operators.
- We give back to the community via national and local partnerships with Boys & Girls Clubs of America, Toys for Tots, Salvation Army, Juvenile Diabetes Research Foundation, and YMCA’s.
- Royalty Fee – 5%
- We offer ease of entry. The investment required—$550,000 to $650,000 all-in on average—is lower than many of our competitors.
- Our franchises are easy to operate and manage—a good fit even for those with less experience.
- We have more desirable locations available than other recognizable burger brands – meaning less competition for the best spot in your area.
- We make operations efficient. Our average restaurant is 1,500-1,800 square feet while most competitor restaurants are 2,500 square feet and larger.
- According to FranNet’s five-year study they found 92 percent of a sample of franchises were still in business after two years and 85 percent after five years.
- Our track record and extensive experience with national brands is second-to-none. Our leadership team (CEO John Eucalitto, President Pat Conlin, and Chief Development Officer Bill Chemero) have over 100 years of combined franchising experience.
Starting Costs and Investment Requirements
$550,000 - $650,000
$500,000
$250,000
History
Wayback Burgers has been doing things the successful way since 1991. And our success is no accident. We’ve grown carefully in key markets, held tightly to our principles and community-focused culture, and developed valuable partnerships around the world. The result has been consistent year-over-year franchise system growth, even in economic downturns, since our current ownership team took over in 2008 and we began franchising in 2009.
Our franchisees are thriving because the American love for the burger is as strong as ever and customers are actively pursuing “better burger” brands that deliver the goods. Wayback Burgers stands out among our competitors because of the timeless popularity of our burgers, growing demand for higher quality ingredients, the appeal of a refined and nostalgic atmosphere, and pricing that’s affordable.
We’re right in the sweet spot of how tastes and preferences are evolving around the world. It’s no wonder we’re growing so steadily. The formula of a simple, honest product served up and delivered however they desire just works.
Ideal Candidate
We’re proud of our extremely diverse group of franchisees. No two of our franchisees come from the same background (ranging from a Wyoming welder to a childhood farmer to a Pakistani-American business executive), but they’re all focused, dedicated, and hardworking. Our franchisees may come to Wayback Burgers from all walks of life, but they all love three key things – their community, their staff, and Wayback’s legendary food!
Of course, the ideal Wayback Burgers candidate must meet basic financial requirements (which are considerably lower than most other fast casual burger brands!) and have a strong desire to live Wayback’s mission statement: creating a culture of belonging at their restaurant by uniting people through the love of comfort food.
Also - giving back is certainly in our DNA at Wayback Burgers. We’re committed to an ongoing national partnership with the Boys & Girls Club and run frequent deals/promotions to raise money for Boys & Girls Clubs around the country. Many of our franchisees go well beyond this partnership, donating time and money to local non-profits. All of us at Wayback cherish the daily opportunities to give back…to team members, guests, and local organizations – it’s all about “Respecting the Way!”
