Waxing the City
$150,000
$42,500
150
2013
Woodbury,MN
Chuck Runyon
Overview
Waxing the City is a premier waxing franchise to make you feel nothing less than your very best in your own skin. Gone are the days of dark waxing rooms in the back of salons; Today's waxing services have gone mainstream. We provide a superior wax experience with proprietary wax, techniques, and unparalleled service for women and men. Our highly trained Cerologists®, aestheticians and cosmetologists who complete our training program, are the ultimate pros at their craft.
Waxing is a repeat business; Hair growth occurs every four to eight weeks on average. People are often surprised when they learn that the global beauty industry generated an impressive $483B in 2020 and has the potential to expand to $716B by 2025. Waxing the City also operates in an industry with unprecedented levels of built-in demand. We all have hair that grows in places we don't want it to, and it needs to be removed, which requires hands-on technical expertise.
Waxing the City lends itself very well to semi-absentee ownership, multiple units, and scaling the business in our small-footprint studios, 1,400-1,600 sq ft, with our low-staffing model, 4-6 employees.
As part of the Self Esteem Brands family of brands, franchisees can expect comprehensive initial and ongoing training for both them and their staff in client services, waxing techniques, product sales, real estate and construction, staff management, marketing, business planning, and every other aspect of the studio business.
Franchise Unit Trends and Revenue
150
22
$543,619
* in 2023
Franchise Fees
$42,500
Veteran's Fee: $38,250
6.0%
Gross Revenues
2.0%
Gross Revenues
Why Choose Waxing the City?
Waxing the City has tremendous white space opportunity. We have 150+ studios currently open in 38 states and 50 additional studios will open their doors in 2024, thus closer to the footprint goal of 1,200+ locations.
Highly trained Cerologists®, aestheticians and cosmetologists who complete our training program, provide a superior wax experience with proprietary wax, techniques, and unparalleled service for women and men. Waxing the City has a robust menu of specialty services, which drives client retention and provides a diverse revenue stream.
Club Orange monthly membership subscription creates a recurring revenue model and makes up for 35%+ of monthly gross revenue. In addition, on-trend retail assortment provides a meaningful revenue stream.
We can churn a lot of revenue through a small space - avg. $599k, top 1/3 $863k. Our typical location is 1,400SF-1,600SF, which in most cases is not difficult real estate to find. With that, just 4-8 employees are what a high-volume studio will need.
A fully staffed studio is typically run by a manager, which means owners can work on the business versus in the business. Thus, franchisees have more flexibility in their schedules, which means franchisees can open multiple studios. At Waxing the City, we are a multi-unit franchise concept - many franchisees own multiple studios – and we’re looking for franchisees who want to build businesses and dominate their local markets.
Starting Costs and Investment Requirements
$325,393 - $603,879
$350,000
$150,000
Training and Support
Waxing the City’s new franchisee training program educates owners on everything they need to know to successfully run a franchise - including training for a franchisee’s new employees. Our Learning Management System helps franchisees, and their staff continuously grow – virtually, saving on travel expenses. Our training programs are free to our franchisees and their staff.
Our in-house real estate team utilizes analytics tools and local broker partners to identify the best sites in partnership with the franchisee. Not only does this working team analyze where our target consumer lives, works, and shops, but also analyzes sites that possess the appropriate access, parking, signage, and more. Our team engages in detailed market discussions and key opportunities, coordinates and schedules potential site tours, and helps source off-market deals. The team also assists with letter of intent negotiations and has experience reviewing hundreds – if not thousands – of sites.
Franchisees partner with their Franchise Business Coach (FBC) to build their recruiting, hiring, and staffing strategy. A staffing advantage is that waxing services are provided by a professional, such as an esthetician, which is a career choice. Thus, the talent pool will contain candidates who went to school and received certification to become beauty professionals. Ultimately, staff will join Waxing the City with built-in training and will stay longer than a typical entry-level employee.
History
Our co-founders came up with the idea of working together at a salon in Denver, back in the early 2000’s. They established our waxing techniques and formed a solid partnership that sowed the seeds of what would eventually become Waxing the City – the first studio of its kind in Colorado. Summer and Alex saw a growing consumer demand for waxing treatments, so in the summer of 2003, they moved out of the back of a dark salon to enhance the client experience. They opened their first dedicated waxing studio with an approachable expertise and a client comfort philosophy, clean, well lit, with private treatment rooms and fair prices that were approachable for everyone.
From day one, the founders have been committed to hiring the best and making them even better. To ensure Waxing Standards of Excellence, every licensed esthetician at Waxing the City completes an extensive training course before they serve clients. In fact, our technicians are so skilled they even have a special name: Cerologist®. The word cerologist is derived from “cera” (Latin for wax) and “ologist” (to indicate their level of expertise).
When Waxing the City first opened its doors, clients would drive for hours for our unrivaled waxing experience and while that was flattering, expansion was necessary. One studio led to two, two led to two more, and so on. Waxing the City is taking their growth to a new level with national expansion thanks to their partnership with Self Esteem Brands.
Ideal Candidate
We're looking for professional men and women who are passionate about building an outstanding business, people willing to put in the hard work and effort that it takes to be successful. We want to learn more about you, your family, your professional background, and what drives you to succeed. We also want to determine more about your business and financial acumen and how well you can manage, motivate, and lead teams of people. Are you comfortable delegating and producing results through others? These are the qualities you need to drive results at Waxing the City.
