Town Square

Available Nationwide
Cash Required

$250,000

Min. Franchise Fee

$130,000

Total Number of Units

8

Franchising Since

2018

Corporate Headquarters

Towson,MD

CEO Name

Peter Ross

Overview

Shape your future in an industry that ranks as one of the most profitable in franchising. With rapid increases in the senior population, Town Square offers the opportunity to leverage this shift in the population and build a successful, year-round business with recurring revenue and high scalability. Truly a One of a Kind Experience Town Square® is an innovative adult day center for seniors. Resembling a classic, small town from the 1950s, Town Square offers interactive programming using Reminiscence Therapy for members in an immersive, nostalgic environment. A model designed to deliver quality, compassionate care services to our members and peace of mind to their families. With Town Square, you have the chance to make a difference in other people’s lives and in your community. Learn how you can get started.

In the Press:
  • Voted as Franchise Dictionary Magazines Top 100 Game Changers
  • ABC News
  • The Today Show
  • The Wall Street Journal
  • MSN
  • NPR
  • The Doctors
  • AARP
  • The Atlantic

We offer two different sized models at different price points:

  • Model 1, 10,000 sq ft : $1,513,500 - $2,453,000
  • Model 2, 5,000 sq ft: $925,000 - $1,510,070

Franchise Unit Trends and Revenue

Total Number of Units

8

New Units Opened

2

Average Unit Revenue

$1,042,343

* in 2023

Franchise Fees

Min. Franchise Fee

$130,000
Veteran's Fee: $89,550

Royalty Fee

7.0%
Gross Sales

Ad Fund Fee

1.0%
Gross Sales

Why Choose Town Square?

“The Disney-World of Adult Day Centers”- Rob Cantrell, VP of Franchise Development

Top-of-the-Line Training

As a franchise owner, you are provided the foundational tools to succeed including ongoing training, professional development, marketing support and operational best practices as you establish your business. We’re there every step of the way with continual training and education programs designed to help every member of your team. When you’re a Town Square franchise owner, you’re given every opportunity to thrive. Additionally, Town Square’s national partnership with Senior Helpers alleviates the burden of staffing and training caregivers for your location. Working with the local Senior Helpers owner ensures that your Town Square location is staffed appropriately and that your caregivers are trained and certified to care for seniors living with a variety of conditions, including mobility problems and cognitive diseases like Alzheimer’s, dementia, Parkinson’s and others.

Ongoing Support

When you’re ready to open your Town Square location, our team of experts will be there with suggestions and best practices to help you with immediate or long-term business challenges. From day one, your assigned Business Development Consultant will help guide you through the set-up of your business, the creation of sales, marketing and financial plans, and provide ongoing support with everything from site selection and continued learning through online and face-to-face training. Joining a system like ours means having access to a wealth of knowledge whenever you need it.

Superior Marketing

In a competitive marketplace, your business needs to stand out. We help ensure that you have the resources to do so effectively. As a Town Square franchisee, you’ll also have access to a local website, connection through our national website and professionally developed marketing materials including brochures, email campaign templates, and fliers. We will help you develop a winning marketing strategy to build strong and consistent brand awareness.

Starting Costs and Investment Requirements

Total Investment

$925,000 - $2,453,000

Net Worth Required

$500,000

Cash Required

$250,000

Training and Support
Financing Available
Multi Units

History

Our legacy begins with our founder, Peter Ross, and his firsthand experience in caring for his mother. The problems he experienced finding high quality, professional and compassionate care, ultimately led him to found Senior Helpers®, one of the largest premier providers of in-home care in the United States today. It is through Senior Helpers® and their expertise in Alzheimer’s and dementia care that Peter was introduced to the George G. Glenner Alzheimer’s Family Centers, Inc. Dr. George Glenner was a physician and Alzheimer’s researcher at the UCSD School of Medicine and conducted research which identified the beta-amyloid protein recognized as the hallmark of Alzheimer’s disease. While his discoveries and explorations helped to advance our knowledge, the concern for the families and the enormous stress the disease puts on caregivers, provided the poignant foundation for the creation of the nation’s first adult day care program for individuals with Alzheimer’s disease- the George G. Glenner Alzheimer’s Family Centers, Inc. In 2018, the Town Square concept was officially launched in Chula Vista, California. Town Square is a one-of-a-kind experience featuring an interactive, fully immersive environment for seniors using Reminiscence Therapy. The combination of Senior Helpers, the in-home experts in Alzheimer’s and dementia, partnered with George G. Glenner Alzheimer’s Family Centers, Inc., experts in the adult day care space, allows us to bring the unique experience of Town Square to seniors across the country.

Ideal Candidate

Active and passive ownership models are available. Multi-Unit Ownership Available. For active owners, experience in marketing, sales, business and operations is a plus. For passive ownership, the candidate will need to employ an operations employee to manage the day-to-day business.

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