The Max Challenge
$60,000
$40,000
39
2013
Manalapan,NJ
Bryan Klein
Overview
The MAX Challenge combines fitness classes, nutrition coaching, and unmatched motivation to help members make lasting changes to their health and well-being in just 10 weeks. As a franchisee, you’ll profoundly impact your community while enjoying the freedom to live your dream life.
Unlike most fitness concepts designed for enthusiasts, The MAX Challenge targets an underserved market: individuals who need help and don’t know where to begin. These potential members may feel intimidated by traditional gyms. As a MAX Challenge owner, you can change this and help these individuals, tapping into a larger pool of future members.
Our centers are designed to keep the initial investment low and offer a premium experience by excluding large, intimidating equipment. This approach allows franchisees to quickly recuperate their investment while providing a welcoming environment for our key demographic.
You will receive step-by-step guidance to optimize your business. Our comprehensive training has helped those with no prior business experience become successful franchisees. You will become a community leader, providing a blueprint for a healthy lifestyle and uniting people from diverse backgrounds.
MAX Challenge franchisees have achieved dreams such as taking vacations, purchasing second homes, paying for college, and attaining financial freedom. No brand is as supportive or committed to your success as The MAX Challenge. As a franchisee, you become a professional life-changer and a source of positivity and inspiration in your community. By joining us, you help yourself and others get the most out of life.
Franchise Unit Trends and Revenue
39
-
$291,367
* in 2023
Franchise Fees
$40,000
7.0%
Gross Revenues
2.0%
Gross Revenues
Why Choose The Max Challenge?
1. Transformative Impact: Help members make lasting changes to their health and well-being in just 10 weeks.
2. Underserved Market: Target individuals who need help and don’t know where to begin, unlike traditional gyms designed for enthusiasts.
3. Low Initial Investment: Our centers are designed to keep costs low while offering a premium experience.
4. Comprehensive Training: Step-by-step guidance ensures even those with no prior business experience can succeed.
5. Achieve Personal Dreams: Our supportive brand helps franchisees achieve financial freedom and personal goals.
6. Strong Corporate Support: Benefit from ongoing support from industry experts, a corporate-operated call center to drive sales, done-for-you marketing support, and much more, allowing you to focus on operational excellence.
Starting Costs and Investment Requirements
$59,000 - $350,000
$250,000
$60,000
Training and Support
Before your MAX Challenge franchise opens its doors, you and/or your manager will embark on an immersive training journey designed to support your early and ongoing success. This extensive curriculum covers every essential element of launching and operating a successful MAX Challenge location. Led by our key executives, the training program is a continuous learning experience that encompasses all aspects of business management the MAX Challenge way.
Our training provides detailed instruction on the history and philosophy of The MAX Challenge, along with effective marketing strategies, technology implementation, front and back office operations, sales techniques, staff recruitment and training, and superior member support.
You’ll also engage in practical, hands-on training sessions focused on lead management, administrative organization, customer service, time management, membership management, and the use of technology. This robust training program ensures you are fully equipped with the knowledge and skills needed to deliver outstanding service and achieve success from the very beginning.
We also offer unique services designed to support and empower our franchisees. These services include bookkeeping, an internal marketing agency, franchisee coaching, a membership enrollment team, and done-for-you social media marketing. These valuable resources are a central part of our comprehensive franchisee support system, ensuring that our franchisees have everything they need to succeed.
History
The MAX Challenge was founded with a mission to make fitness and healthy living accessible and achievable for everyone, not just fitness enthusiasts. Seeing a gap in the market for a program catering to those intimidated by traditional gyms, the founder envisioned a supportive, community-focused environment where members could transform their lives through fitness, nutrition, and motivation.
From its inception, The MAX Challenge has delivered fast, lasting results in just 10 weeks through exciting fitness classes, nutrition coaching, and unparalleled support. The first location quickly gained a loyal following, proving the concept’s effectiveness and market need.
As word spread, the demand for additional locations grew. The company adopted a franchise model to expand its reach, enabling passionate entrepreneurs to bring the life-changing program to their communities. Each new franchise benefits from extensive training and ongoing support, ensuring quality and success.
Today, The MAX Challenge continues to grow, driven by a vision of helping people transform their health and lives. With a strong foundation, a proven business model, and a supportive corporate team, The MAX Challenge is poised for continued success and expansion, making a positive impact on communities nationwide.
Ideal Candidate
Passionate and purpose-driven entrepreneurs who want to help people will thrive with The MAX Challenge. A strong interest in health and wellness, combined with a desire to connect with the community, can lead to success. Individuals with experience in sales, operations, or management will excel in The MAX Challenge culture.
