The Brothers That Just Do Gutters
$75,000
$49,500
111
2014
Poughkeepsie,NY
Ken Parsons
Overview
First-to-Market Gutter Installation & Cleaning Franchise The Brothers That Just Do Gutters franchised their business model in 2015 after running a successful gutter company since 1999. The Brothers, Ken & Ryan Parsons, recognized a gaping hole in the gutter industry which their model filled perfectly. Gutters are a repeat need, not a want; and Brothers Gutters reinvents contractor service by providing their clients 5-star service in what is typically a 1-star industry. This first-to-market, home-based gutter installation & cleaning franchise offers multiple recurring revenue streams, an in-house call center driving 80-90% lead conversion, and robust support and technology systems all focused on making Franchisees successful. The numbers speak for themselves: this 23-page Item 19 includes a full earnings report for each franchise location, a pandemic report showing an average 80% YOY growth during Covid, and Franchisees averaging over $1.2M in gross sales bringing $380K to the bottom line! The Brothers Gutters model was designed for semi-absentee ownership, with the average Franchisee breaking even after their 3rd month, and validation is strong. This brand is poised and ready for explosive growth in the FastLane!
Franchise Unit Trends and Revenue
111
27
$1,171,375
* in 2023
Franchise Fees
$49,500
Veteran's Fee: $44,550
6.0% - 10.0%
Gross Sales
2.0%
Gross Sales
Why Choose The Brothers That Just Do Gutters?
Competitive Advantages -First to Market: No other true gutter franchises – move to the top.
Call Center: Answers every call, schedules every estimate & install. 90% lead to estimate conversion rate!!
Marketing: Dedicated marketing team focused on converting enormous amounts of leads into estimates.
Support: Individual attention to franchisees. Manuals, videos, peer groups, owner groups, conferences, forecasting and more.
Training: Manuals, videos, learning modules, peer groups, on-site & off-site.
Business Building Centered: Focus on forecasting, building budgets, predicting growth and executing.
Access to Founders: Both founders are highly involved and committed to franchisee growth.
Killer Brand: The logo, the look, the feel. The name and logo say it all.
Culture: “Culture eats strategy for breakfast.” Strong corporate culture which permeates to the franchisees. Strong culture = strong team.
Technology Driven: Continually improving and utilizing technology to improve franchisees, employees and client’s experiences.
Starting Costs and Investment Requirements
$115,000 - $148,000
$150,000
$75,000
Training and Support
True Franchise Support: Franchisees work directly with the franchisor to set revenue, sales and marketing budgets every year. They also are given the tools to track their goals vs. Actuals on a yearly, monthly, weekly and even daily basis. Initial Training Extensive virtual and in-person training program for both the franchise owner and their employees. New Franchisee in-person training is a 7-day event at HQ in New York.
- Operations Manual: Details all operations -Installation Trainings: Manuals, videos, LMS and more
- Monthly Peer Groups: Separate peer group for Sales and Field Ops
- Owners Only #slack Feed: Awesome recourse for knowledge, encouragement and lots of time fun
- Monthly Marketing Reports: Report based on deep analysis of results with tailored advice for future efforts
- Monthly 1-1: Review financials, forecasting, budget vs. actual goals, coaching & strategy
- Podcasts: Founders publish podcasts directly relating to the gutter industry often including their own franchisees as guests
History
The Brothers That Just Do Gutters franchised their business model in 2015 after running a successful gutter company since 1999. Ken and Ryan Parsons recognized a gaping hole in the gutter industry which their model filled perfectly. The giant gap exists between Owner/Operators and Gutter Guard distribution models. The owner/operators focus on cheap and fast, and the gutter guard distributors focus on overpricing and high-pressure sales. The Brothers That Just Do Gutters mantra is “Reinventing Contractor Service.” They provide 5-Star service in a 1-Star industry. Ryan and Ken spent eight years perfecting their business prior to franchising the opportunity. This has really set up their franchisees for fast growth and tremendous support from day one. The brothers have assembled a great team to support their franchisees from installation, sales, marketing to individual coaching. A major attraction and leg up from the competition is the logo and branding. Our branding is unforgettable, sells itself and puts a smile on people’s faces. Our brand says exactly what we do, promotes family, quality and high value.
Ideal Candidate
Our ideal candidate is full of Passion and Grit. They have the Hunger and Drive to do whatever it takes to get the business off the ground. They have Integrity and Do the Right Thing when no one is looking. They are Great with People and enjoy Following Systems. They Bring Value to Others, and Light Up a Room When They Walk into It. No gutters or home-services experience required.
