Superior Fence & Rail
$50,000
$59,500
242
2017
Glen Allen,,VA
Scott Zide
Overview
Superior Fence & Rail is the first and only fence installation franchise in the United States. Not only that, they are also the highest-rated fence company in the US, setting the gold standard in a $10 Billion industry. Superior is years ahead with ZERO major competitors, over 250 franchises awarded, hundreds of employees, and millions of feet of fence installed each year. Superior Fence & Rail offers clients the professionalism and comfort of dealing with a national brand while still enjoying a locally owned and operated experience. Led by an exceptional leadership team with 20+ years of industry experience, system sales continue to soar as they grow their franchisee family.
Superior Fence & Rail has proven an extremely successful franchise model, with an average $2.8 MILLION in gross sales, average 34% gross profit margin, and an average sale by franchisee of $7,103! These unprecedented franchisee financials are powered by Superior’s incredible support systems like their strong purchasing power with 20-30% savings on materials, their proprietary technology, in-house fabrication with wholesale opportunities, franchisor marketing efforts driving leads, and unrivaled customer satisfaction.
Franchise Unit Trends and Revenue
242
166
$3,041,691
* in 2023
Franchise Fees
$59,500
Veteran's Fee: $50,575
4.0% - 6.0%
Gross Revenue
1.0%
Gross Revenue
Why Choose Superior Fence & Rail?
Top 5 Selling Points
- First mover advantage, the only fence franchise concept in the US – competition is mom & pop
- Strong AUVs – Franchisees averaging over $2.8M in gross revenue
- Strongest purchasing power in the industry through national franchise system and OLB
- First class franchisee support - team of 25+ employees. Marketing team “turns on the leads” for Franchisees.
- Innovative technology with proprietary software light years ahead of other home services contractors Competitive Advantages
- Aggressive buying power with national vendors - we buy millions of pounds of fencing material each year for 20-30% cheaper than competitors
- Increased margins through vinyl fence fabrication capability - Franchisees take control of their supply chain, buy generic and customize in-house, simplifies inventory. Ability to turn 8 SKU’s into 100’s of product options.
- Proprietary, all-in-one technology solution that allows for easier business management
- Fence mapping and design software, automated ordering system, and execution plan for the installation crew
- Proven franchise model resulting in unprecedented Franchisee financials
Starting Costs and Investment Requirements
$133,000 - $209,000
$250,000
$50,000
Training and Support
Superior has developed a Quick Start Program to help get franchisees off to a fast start. There are approximately 200 specific tasks in this program that are initiated immediately after signing a Franchise Agreement, before the franchisee attends training. Superior uses the Teamwork® tool to coordinate launch tasks and ensure franchisees have taken care of all details to launch their business after training is complete. Regular meetings with an assigned Quick Start Coordinator ensure progress is made each week. Superior’s new Franchisee Training Program is both online and onsite training in Jacksonville that covers all aspects of the business - sales, installation, administration, and production.
On-Going Support:
- Business Coach:
- Weekly meetings with coach to check-in on business start-up & define any needed assistance
- Quarterly P&L review
- Annual field visits to the franchise location
- Marketing Team
- Develop annual marketing plan
- Check-Ins to evaluate all aspects of their marketing
- Refinement to get the most out of your marketing dollars
- IT Department:
- Ongoing technology training & support
- Recruitment Assistance:
- Assistance in hiring first 5 installers
- Training materials for new installers
- Monthly franchisee call with Brand Leader
- Annual convention with Outdoor Living Brands
- Circle of Excellence trip for top-performing franchisees
- Preferred vendor programs: products, vehicles, insurance, payroll, marketing, etc.
History
Zach Peyton founded Superior Fence & Rail in 2009 and built up the North Florida location to be a leader in the fence industry. As brand leader, Zach is responsible for all facets of franchise support for Superior Fence & Rail, including development and implementation of field support, training, and future growth opportunities. Zach had an impressive background before even starting Superior Fence & Rail, as a West Point Graduate, former Army Intelligence Officer, and recipient of the Bronze Star. Zach has huge aspirations for the company, with the goal of becoming a $1B enterprise system-wide over the next decade – if not sooner!
Ideal Candidate
- Highly client service-oriented sales and marketing backgrounds
- Outgoing individuals who enjoy building relationships and networking in their local communities< /li>
- Self-starters, motivated, ambitious individuals, wanting to build a scalable business
- Ability to recruit, train, lead and retain a team of dedicated employees< /li>
- Business management experience that includes P&L responsibility
- Willing and comfortable following a proven franchise model and operating systems< /li>
- Competitive & results-driven
