Mosquito Shield
$50,000
$54,500
407
2013
Attleboro,MA
Michael Moorhouse
Overview
Mosquito Shield was founded in September of 2001 in response to the absence of an effective residential mosquito control service and the inadequacy of control products such as body sprays, candles and mosquito magnets. With millions of treatments and over 400 franchise locations later, Mosquito Shield’s proprietary control products and specialized spray techniques keep tens of thousands of American homes mosquito and tick-free every year.
Mosquito Shield spent the next few years refining its customer acquisition and retention strategies, and taking a methodical approach to growth that led to the launch of its proprietary tick control service, Tick Shield, and special event service, Event Shield.
The Mosquito Shield Franchise Corporation was launched in 2013 and has since developed into the leading franchise opportunity in this growing home services sector. By combining a great product with past experience as a franchisee, our founder and team established a franchise model that delivers a superior experience for both consumers and owners.
In March of 2022, Mosquito Shield was acquired by Five Star Franchising, an innovative service-based franchise platform company. Five Star has a mission to ensure its brands are top performers in technology, marketing, branding, and people. With a franchisee-first approach to business, Five Star excels at ensuring local-market success for each of their franchisees.
Residential mosquito and tick control services are now part of a structural pest control industry that will generate an estimated $23.2 billion in total service revenue in the United States in 2024 (source), with a 5.7% CAGR through 2032 (source). With the threat of mosquito and tick-borne illnesses on the rise in the United States, the residential mosquito control market has become the fastest-growing pest control segment. Due to shifting land use patterns, global travel and trade, and a changing climate, the threat of existing and emerging vector-borne diseases continues to grow.
Perimeter Shield, a service for spiders, ants and other pests, was launched to the entire franchise system in 2023 as an additional revenue stream.
Franchise Unit Trends and Revenue
407
103
$284,727
* in 2023
Franchise Fees
$54,500
7.0%
Gross Sales
2.0%
Gross Sales
Why Choose Mosquito Shield?
A Booming Industry: Residential mosquito and tick control services are at the center of a booming residential pest control sector - already a $24.2B industry with 5.7% projected growth through 2032.
Experienced Leadership & Guidance: Mosquito Shield is the pioneer of residential mosquito and tick control – after more than two decades in business, we know what works!
Simple Business Model: Home-based, quick to activate, seasonal lifestyle requiring few employees.
Recurring Revenue: Mosquito Shield boasts the industry-leading customer retention rate of 95%. This means more customers automatically renewing every year.
Differentiated Model: When compared to direct competitors, we boast higher revenue per customer, higher retention rates, and the largest territories!
Differentiated Service: Proprietary formulas and custom equipment support an industry-unique treatment schedule that produces better results for customers.
Turnkey Sales: A centralized National Sales Center with dedicated representatives handle all inbound leads/sales so Franchisees can focus on servicing customers.
Proven Marketing: Modern, digitally-savvy marketing strategies and customer acquisition are led by a seasoned corporate team.
Tools for Success: Training programs and a comprehensive support structure of both technology and people, streamlines onboarding and business management.
Financials: Low startup costs, low royalties, and high margins.
Competitive Advantages:
Mosquito Shield is a mosquito control company that started franchising, not a franchise company that got into mosquito control. This is an important distinction. The difference is over 20 years of real-world experience derived from servicing tens of thousands of homes, and has resulted in an industry-unique approach that delivers unparalleled results and unmatched customer retention.
Key differentiators:
- Proprietary products & equipment
- Higher revenue per customer
- Higher profit margins
- Industry leading customer retention rate of 95%
- Largest protected territories within mosquito control
Top 5 Selling Points
- Home-based start-up with low-cost investment & high-profit margins
- Home service in high demand with few competitors
- The original mosquito and tick control company with 22 years of rich history.
- Proprietary products and equipment resulting in the highest retention rate in the industry.
- National Sales Center handling all your inbound sales leads. This allows you to focus on growing your business and taking care of your customers.
Starting Costs and Investment Requirements
$98,850 - $139,950
$300,000
$50,000
Training and Support
Initial Training New franchisees receive a field training program at our home office or other locations across the country which includes, but not limited to:
Extensive classroom training covering:
- Mosquito Shield History
- Marketing
- Customer Service
- Mosquito & Tick Biology
- Technician Protocol
- Products and Mix Rates
Extensive Field Training covering:
- Vehicle Overview
- Spray Tank System Training
- Spray Equipment Overview
- On-site Property Walkaround
- Hands-on Spraying
In addition, Franchisees receive web training covering Software, Merchant Processing, Optimized Vehicle Routing and More.
Ongoing Training & Support
Existing Zees have multiple on-going training resources including but not limited to:
- Both written and video tutorials covering every single aspect of operating their business.
- Annual Regional Technician Training at select locations across the country.
- Access to individual calls with our Business Success Coach who is also one of our longest standing and most successful Franchisees.
- A bi-weekly live dial-in call for Zees to have a direct line with our VP of Operations, along with representation from all other departments for added support.
- A dedicated bi-weekly call just for locations that are less than three years old.
- A five-member Franchise Advisory Council (FAC) with each member representing a team of Zees. The FAC, along with two corporate members, meet in person twice a year. The FAC also host regular calls with their teams and represent the voice of the Franchisees.
- A system wide intranet with all the necessary resources and live communication streams to get real time answers as it relates to running a successful business.
- A National Sales Center with dedicated reps that handle all inbound sales leads as well as internet forms to make sales for owners allowing them to focus on running their business.
- Mosquito Shield Franchisees will participate in Five Star Franchising's Annual Franchise Owners Meeting at a select destination.
Sales & Marketing Strategies & Support Mosquito Shield’s corporate marketing team understands the balance between big data and local impact. The company boasts marketing technology that accommodates a full-funnel approach from brand awareness to direct response. The experienced in-house team and our proven partners execute campaigns across a wide spectrum that includes everything from grass roots community engagement to sophisticated digital targeting strategies.
Mosquito Shield franchisees contribute to a brand fund that enables the company to leverage the scale of a large advertiser while focusing on the nuances of local conditions and audience targeting. Custom plans are built for every single territory with an eye toward cost-efficiencies and strong profits. Franchisees work alongside the corporate marketing team to inform a robust marketing plan designed to build brand awareness and drive customer acquisition at launch and throughout the life of the business.
Ideal Candidate
- Motivated and hardworking with a desire to build a scalable business
- Superior people skills
- Ability to connect to individuals as well as lead and motivate a very small team to start
- Business/managerial acumen
- Comfortable following a process
- Appreciate strong economics
- Goal oriented and results driven
- A true PARTNER for this established brand
