Maid Brigade

Available in Multiple Locations
Cash Required

$44,600

Min. Franchise Fee

$40,700

Total Number of Units

346

Franchising Since

1984

Corporate Headquarters

Sandy Springs,GA

CEO Name

Raychel Leong Sullins

Overview

Maid Brigade has Brand Stability

We have built a strong culture of franchisees that believe in people, purpose, and profit. Our 35-year track record of advising franchisees in 367 service areas proves that we understand customer acquisition and how to implement tools and systems that continue to evolve and adapt with today’s consumers. Many of our existing franchisees support new franchisees during their training process. There is no stronger form of validation than franchisees investing their time to visit new locations and mentor best practices and strategies. Our Maid Brigade franchisees care about our brand!


Our Industry

Cleaning services make it possible for consumers to focus time and energy on their careers, families, communities, and themselves. That is why house cleaning is the most valued residential service today.

  • More consumers hire personal & residential services as discretionary income increases.
  • 72% of women say they work a 2nd shift after a full day at the office which includes cooking, cleaning, and managing the household.
  • The number one reason consumers hire outside help is they’d never be able to meet all their obligations otherwise.
  • Most house cleaning customers have regular service every two weeks for an average annual value of over $3,700

Franchise Unit Trends and Revenue

Total Number of Units

346

New Units Opened

6

Average Unit Revenue

$976,967

* in 2023

Franchise Fees

Min. Franchise Fee

$40,700

Royalty Fee

3.5% - 6.9%
Gross Revenues

Ad Fund Fee

2.0%
Gross Revenues

Why Choose Maid Brigade?

Maid Brigade: A service franchise that Shines

With more and more people spending time at home – and wanting to spend their time doing what’s most important to them – there’s never been a better time for professional cleaning services. And what about you? You’re looking for a meaningful investment opportunity that’s professional and productive but gives you time for your personal life and good income potential. That’s where we come in.


For more than 35 years, Maid Brigade has been cleaning up in our sector of the franchising industry, delighting residential and business customers with the sparkling results made possible by our powerful, safe, and exclusive PUREcleaning® system. We’ve also helped hundreds of qualified individuals realize their dreams of business ownership with our established, distinctive concept. So, if you’re looking for a clean break from your current 9-to-5 or if you’re seeking an affordable, flexible franchise opportunity with a stable organization, let’s talk about Maid Brigade.


Environmental Leadership

Today’s marketplace is driven by social consciousness. For example, 70% of consumers demand sustainability from companies they frequent.

  • Maid Brigade is best positioned to capitalize on this consumer demand with our exclusive Green Clean Certified and PUREcleaning systems. Our environmental leadership is crystal clear.
  • Why Green cleaning is safer for humans, pets, and the planet. We chose our cleaning systems to protect our customers and our employees with safer products.

Starting Costs and Investment Requirements

Total Investment

$110,066 - $127,400

Net Worth Required

$100,000

Cash Required

$44,600

Training and Support
Financing Available

Training and Support

World-class education is provided by marketing and operations experts prior to start-up, including three full weeks of executive and field training. Throughout the year, franchisees are invited to attend regional meetings as well as the annual convention every July. A mentoring system assigns each franchisee to one of our owner/mentors, a currently successful peer who has owned his or her business for 14.5 years, on average. Who better to advise our franchisees to reach and exceed their goals?


Marketing Support

  • In house team that supports a full range of marketing services including consultation, analytics, creative & design, brand messaging and actively managing digital marketing campaigns.
  • Website design, development, hosting, and search engine optimization, including instant quote calculator.
  • Social Media support includes content and creative development.
  • Continual development of innovative marketing strategies to acquire and retain customers.
  • Cooperative advertising.

History

World Class Support

Our brand’s stability translates to unrivaled industry experience. The first Maid Brigade location opened in 1984 and the continued support from the home office support team for 35 years is matchless.

Ideal Candidate

Role of the Franchise Owner

Maid Brigade franchise owners are responsible for growing their business and managing a team of employees that will work in teams of two, cleaning homes, condos, and small offices. A successful franchise owner works closely with our support team. We show them how to grow awareness of the brand in their community, while ensuring that the people they hire build trust and confidence in their community.


Ideal Candidate

The successful Maid Brigade franchise owner is one who has good interpersonal skills and enjoys interacting with others – both employees and customers. You don’t have to be a polished salesperson – The successful Maid Brigade franchise candidate finds joy in helping customers solve problems and helping employees to do their best work.

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