Kid to Kid
$100,000
$25,000
93
1994
North Salt Lake,UT
Tyler Gordon & Zach Gordon
Overview
The first Kid to Kid opened its doors for business in 1992 and, since then, the franchise has steadily grown to become one of the premier children’s resale brands in the United States. At the end of 2022, there were 116 Kid to Kid stores operating across 24 U.S.states and several international markets.
What We Do
Each Kid to Kid location brings an expansive selection of gently-used in-demand kids’ items to families across the country at unbeatable prices – typically 50-70%+ off original retail. We also have sustainability at our core: since inception, Kid to Kid and its sister brand Uptown Cheapskate have kept >200 million used items out of landfills.
Franchise Unit Trends and Revenue
93
4
$898,072
* in 2023
Franchise Fees
$25,000
5.0%
Gross Sales
0.5%
Gross Sales
Why Choose Kid to Kid?
The clothing resale industry is thriving and is expected to reach $70 billion in the U.S. by 2027. As consumers increasingly gravitate towards resale’s combination of value and sustainability, the industry is poised to meet a growing wave of demand. At Kid to Kid, we marry best-in-class value and assortment with a beautifully designed, community-oriented shopping experience. When shoppers walk into a Kid to Kid for the first time, they might not even realize that they are in a used clothing store – except when they look at the prices. That’s exactly why more and more people are turning to Kid to Kid to meet the ever-changing and growing needs of their families. As our founders like to say, “Kids grow faster than paychecks!”
Starting Costs and Investment Requirements
$359,661 - $594,911
$200,000
$100,000
Ideal Candidate
- Strong desire to own and operate a business
- Experience effectively managing people and teams
- Very organized with an ability to prioritize and multitask
- Comfort in a fast-paced environment
- High-energy and outgoing
- Dedicated to customer service
- Willing to make a full-time commitment for at least the first full year
- Desire to be an active participant in our franchise community
- Environmentally-conscious
