iSmash
$150,000
$42,500
4
2021
Rochester,NY
Steven Shortino
Overview
iSmash is a family entertainment facility with 3 amazing activities all under one roof. We offer Rage Rooms, Splatter Paint Rooms, and state-of-the-art Axe Throwing lanes. Our stores operated with an average 27.8% net margin and $198k profits in 2023. For only $100k, you can begin your journey of becoming an iSmash Franchisee today!
The demand for each iSmash we open city after city is enormous! Our stores are at max capacity week after week. The simple reason is that people are bored with the same ole’ same ole’ i.e Pool Halls, Bowling Alley’s, Arcades, Movie Theaters, etc. Our stores are filled daily with folks of all ages looking for something fun, affordable, and unique to do. We handle all types of corporate events, and our Birthday Party packages are booked solid for months in advance.
A franchise like iSmash comes around once in a generation. We offer a complete turnkey business model with a huge demand and INSANELY HIGH PROFIT MARGINS. We handle everything for our franchisees such as: site selection, landlord negotiations, buildout, inventory, marketing, and much more. As an owner/operator, you will have a blast running an iSmash store. Within a few short months, your business can run on autopilot, giving our franchisees the option to expand into new markets.
Franchise Unit Trends and Revenue
4
2
$458,342
* in 2023
Franchise Fees
$42,500
Veteran's Fee: $38,250
6.0%
Gross Sales
0.0%
Why Choose iSmash?
Established Brand & Proven Success: With over six years of operational experience, iSmash is the pioneer and leading brand in the smash room entertainment industry. Our business model has been meticulously refined and proven through rapid nationwide expansion.
Thriving Industry: iSmash operates within the location-based entertainment market and is expected to grow to over $30 billion by 2028. This segment has shown resilient growth even through challenging times like the COVID-19 pandemic, emphasizing its strong market potential.
Unique Entertainment Offerings: Our franchise doesn't just offer a rage room; we provide a variety of engaging activities including axe throwing and black light splatter painting, attracting a diverse client base from families to corporate teams.
Low Investment & High Returns: Start-up costs for an iSmash franchise are competitively low, especially considering the potential high returns driven by our activities' huge gross margins. This balance makes it an attractive investment for entrepreneurs.
Comprehensive Training & Support: iSmash offers a detailed initial training program of approximately 40 hours, both in classroom settings and on-site, ensuring you are fully equipped to start and run your franchise. Ongoing support is provided 7 days a week by our knowledgeable team, covering every aspect of operations from site selection to digital marketing.
Marketing & Operational Support: Franchisees benefit from our internal digital advertising agency which handles all aspects of online marketing at a low cost, including paid advertising, social media, and SEO. Our established national supply chain and preferred vendor pricing further reduce operational hassles and costs.
Community & Flexibility: As a young franchisor in an emerging industry, iSmash is open to new ideas and innovations from our franchisees. We value the fresh perspectives that new partners bring into our community, offering an opportunity for franchisees to influence brand evolution.
Ease of Operation: iSmash’s turnkey franchise model comes with pre-existing infrastructure, comprehensive documentation, and real-time support, making it easy to start and operate. This streamlined approach allows you to focus on growing your business and maximizing customer satisfaction.
Starting Costs and Investment Requirements
$197,011 - $624,960
$250,000
$150,000
Training and Support
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Length of Training: 40 hours
Training Description:
Initial training consists of 18 hours of classroom training, conducted remotely via online LMS, and 22 hours of on the job training at an iSmash facility.
Topics covered in the initial training include:
- Pre-Opening Procedures
- Daily Operating Procedures
- Human Resources
- Marketing
- Sales and Pricing
- Technology
Supplemental training is offered both remotely and on-site as needed.
Operational and Marketing Tools:
Full marketing library available to create full suite of custom print and digital marketing executions. Franchisor provides graphic design and marketing services, including creation and management of all digital marketing initiatives.
History
The first iSmash location was opened in October 2018 in Rochester, NY. Founder Steven Shortino saw the video online and decided to take a then thought to be wild idea into reality. The initial location was a success from day 1. Sales continued to grow across the first full year in business which was 2019. We were hitting all-time highs in the early parts of 2020. Then the COVID pandemic struck.
Due to government mandates, we had to close our business for almost 4 months. But Shortino was determined not to let that slow down his business. He took advantage of the downtime to redo his entire facility and ultimately "re-launch" the business in July of 2020. The initial reception was better than expected at a time filled with apprehension.
Towards the end of 2020, sales started to explode and hit record highs. This prompted the founder to consider opening a 2nd location in Syracuse, NY, which he did so successfully in May of 2021. It was around this time also that Shortino began to consider franchising iSmash.
iSmash officially became certified to sell franchises in the latter part of 2021. Shortino and his team worked diligently to perfect their franchise offering before launching. iSmash sold its 1st franchise in Tampa, FL in June of 2022. 11 more franchises followed over the next 18 months.
The company is showing no signs of slowing down. Expecting to up their franchise units sold and open tremendously over the coming years.
As the dominant player in the smash room industry, iSmash is poised to become a national success.
Ideal Candidate
First Value: Achiever - A tenacious business builder, never satisfied until they dominate the market. Motivated by accomplishment, they have a goal-oriented lifestyles and a deep commitment to success. Results, respect and control define success for the Achiever. They prefer unique, scalable, quality service and business-to-business or solution-oriented concepts.
Second Value: Emulator - Motivated by an insatiable desire for success, they are driven to do whatever it takes to conquer a challenge. Recognition and money defines success for Emulators. They prefer prestigious, progressive concepts that offer heroic, innovative solutions for their clients. They are independent thinkers and require a high degree of flexibility.
