Honest Abe Roofing
$50,000
$35,000
20
2017
Terre Haute,IN
Kevin Newton
Overview
Honest Abe Roofing was founded in 2007 by Kevin Newton in Terre Haute, Indiana. He launched business and quickly gained customers from his superior selling skills and quality roofing services. Over the next decade Kevin perfected his business model and became the leading roofing contractor in his local market. Realizing the potential of a proven business model, Kevin started franchising in 2017. Honest Abe Roofing has since spread from Indiana to Florida, Georgia, Kentucky, Ohio, Tennessee, and Texas.
The Honest Abe Roofing franchise model offers you the opportunity to start a high annual revenue business with a quick return on your investment. Starting the day you purchase your franchise your Onboarding Success Manager works with you to "Open to Win!". We have the processes and procedures in place to take you from purchase to generating revenue in as little as 12 weeks.
There are Honest Abe Roofing territories available across the United States. We have proven the business model in small rural areas, and in densely populated metro areas, and everywhere in between. The average territory generated $3.39M in annual revenue in 2022*, with our top performing location generating over $10.6M*.
Begin creating the future YOU want and become an Honest Abe Roofing franchisee.
*Item 19, 2023 Honest Abe Roofing Franchise Disclosure Document
Franchise Unit Trends and Revenue
20
2
$3,250,436
* in 2023
Franchise Fees
$35,000
Veteran's Fee: $29,750 - $59,500
5.0%
Gross Sales
2.0%
Gross Sales
Why Choose Honest Abe Roofing?
Owning an Honest Abe Roofing franchise gives you access to a dynamic proven business model, all-inclusive training and support, and a proprietary operating platform.
Multiple Revenue Streams
Our franchisees offer roofing replacements and repairs as well as gutters.
Partner Companies
Our model utilizes subcontractors-called Partner Crews-for installs. Franchisees take advantage of our relationships with major manufacturers and suppliers. These relationships lower costs and overhead while offering the customer superior products and a quality installation.
Low Overhead
The Onboarding Success Manager will work with you to find an ideal location and then guide you through the opening process. We want you to open for the least amount of money with everything as close to turnkey as possible.
Financing Options
We are one of the only roofing companies in America that offers low-cost financing to potential customers. Our relationships with major consumer financing companies allow you to offer a portfolio of financing options to your customers.
High Average Ticket
In 2023 our Average Annual Sale was $18,217.
Quick Returns
We have a plan in place to take you from purchasing an Honest Abe Roofing franchise to generating revenue in as little as 12 weeks.
High Annual Revenue
The 2023 Honest Abe Roofing Franchise, Inc. Franchise Disclosure Document (FDD) Item 19 shows the average location generated over $3.39 Million in revenue, with our top performing location generated over $10.6 Million in revenue.
Starting Costs and Investment Requirements
$150,000
$300,000
$50,000
Training and Support
The Honest Abe Roofing training is comprehensive and continuous. Our onboarding process is an intensive 8-12 weeks of on-line and in-person training. A franchisee has access to Abe University and the over 700 instructional and training videos covering all aspects of the business. We have a training track for every position in the franchise as well as installation videos in English and Spanish for our subcontractors.
We provide sales training, operations training, and continuous support for your business.
The foundation of our sales success is our Prevent A No Sale system. This system was developed over the past 17 years to take a salesperson from hire to generating millions in sales quickly and efficiently. We train the franchisees and their managers in how to train the sales staff during the onboarding. After a franchise is open, we host weekly sales meetings for the inside and outside sales teams. All sales training is also available via our web portal.
The onboarding process prepares the franchisee to run a roofing operation. Once a franchisee finishes our training process, they are competent users of our proprietary CRM and BMS. In addition to training on our systems we train on operations processes and procedures, how to manage the installation process, and how to provide support to your customers and staff.
After the onboarding the franchise team provides ongoing support. Our franchisees have access to business coaching, sales coaching, and product experts on a 24/7/365 basis.
History
Kevin Newton founded Honest Abe Roofing in Terre Haute, IN in 2007. He sold the roofs, installed the roofs, and serviced his customers. His friendly demeanor combined with his extensive knowledge of roofing products and installation methods enabled him to quickly grow.
Kevin spent his time perfecting his sales skills and developing a repeatable installation process that would allow him to scale his business. He added staff and trained his employees in his methods. His business continued to grow, and he came to realize that his business model could help others obtain success.
In order to franchise Kevin developed the Prevent A No Sale training system, and he documented the processes and procedures needed to run a successful roofing franchise. He and his team developed an onboarding training program and prepared to sell the first franchise.
Don and Deborah Lanier purchased the first Honest Abe Roofing franchise in Evansville, IN in 2018. They generated over $4M in revenue in their first twelve months, and, as they say, the rest is history.
Our franchise system has expanded from Indiana to Florida, Georgia, Kentucky, Ohio, Tennessee, and Texas.
Ideal Candidate
Our Ideal Franchise Owner
We are seeking individuals who want to take charge of their future, seek freedom, and strive to make a lasting impact. Our ideal Honest Abe Roofing franchisee provides excellent customer service and is willing to go the extra mile to ensure customer satisfaction.
Our most successful franchisees came to Honest Abe Roofing with business experience. The business experiences vary greatly, but the basic entrepreneurial skill set has proven crucial. You should be comfortable reading spreadsheets, working with Customer Relationship Management (CRM) software, and employing a proprietary business management system.
Many of our franchisees have prior sales experience. Those who did not come to Honest Abe Roofing with prior sales experience have incorporated a Sales Manager into their organization to lead this critical component.
The Honest Abe Roofing franchise onboarding process includes comprehensive training on how to run a roofing company. The ideal candidate should be comfortable with a combination of online and in-person training.
We are looking for the right people! We only want the best of the best to represent our brand. Our franchise approval team seeks candidates with a proven track record of both professional and personal success. Our goal is who will the integrity of our system.
