Honest 1 Auto Care

Available in South Carolina
Cash Required

$200,000

Min. Franchise Fee

$45,000

Total Number of Units

64

Franchising Since

2003

Corporate Headquarters

St. Petersburg,FL

CEO Name

Mike Cowen

Overview

Honest 1 Auto Care is a customer-centric model and a commitment to service with integrity sets Honest 1 Auto Care apart in the growing, recession-proof full service automotive care industry. We are looking for Entrepreneurial individuals who want to grow a business through an Automotive franchise.

Franchise Unit Trends and Revenue

Total Number of Units

64

New Units Opened

1

Average Unit Revenue

$1,409,886

* in 2022

Franchise Fees

Min. Franchise Fee

$45,000
Veteran's Fee: $40,000

Royalty Fee

6.0%
Gross Sales

Ad Fund Fee

2.0%
Gross Sales

Why Choose Honest 1 Auto Care?

If business ownership has always been your dream, Honest-1 Auto Care executive franchise ownership model can make it a reality. In the growing automotive care franchising industry, Honest-1 stands apart with many unique advantages that can help franchise owners succeed. Take a closer look at what makes us different, and you’ll see why Honest-1 is an incredible franchise ownership opportunity. 100% Eco-Friendly. As environmental responsibility becomes even more important, Honest-1 is the clear choice for consumers who prefer green options. Customer-Centric Model. Exceptional service and a commitment to honesty and integrity build’s customer trust and loyal relationships. Recession-Resistant. There will always be a demand for quality automotive care, no matter what the economic situation. Proven Franchise Model. Honest-1 franchise owners benefit from a finely tuned model that helps maximize potential and profit. Comprehensive Training and Support. From our intensive training and certification programs to efficient marketing campaigns, we’ll support you with the tools and resources you need at every step. Attractive Lifestyle. With sane business hours and steady business demands, Honest-1 franchise owners can create a lifestyle that works for them.

Starting Costs and Investment Requirements

Total Investment

$200,000 - $900,000

Net Worth Required

$700,000

Cash Required

$200,000

Training and Support

Training and Support

One of the advantages of franchise ownership is that you are operating within a proven process, and have many resources to help you along the way. At Honest-1, we’re committed to providing our owners with all of the tools and support to help them succeed. Honest-1’s comprehensive training program delivers the education and hands-on experience owners and their employees need to hit the ground running:

  • Manager School For Owners And Managers A one-week curriculum that focuses on the front-end operations. Includes software and sales training, bay management, estimating and pricing, customer service and inventory management.
  • Owner School For Owners And Managers A two-week curriculum that focuses on the back-end operations. Includes accounting, marketing, software training, safety & personnel, leadership and management, business planning.
  • Field Training For Owners And Managers A one-week mentoring experience that follows Manager and Owner School. Work side-by-side with technicians, managers, and operators and learn in a real world environment. Ongoing training and support extends well beyond the Honest-1 classroom. Honest-1 owners and employees benefit from webinars, web training, and online ASE certification programs.

History

Honest 1 Auto Care is a Nevada limited liability company formed on June 29, 2007 doing business as “Honest1” and “Honest-1.” Industry statistics show that 66% of customers bringing in vehicles for service are female. Honest-1 centers are designed to be family friendly with upscale features like tiled lobbies with leather easy chairs and couches, Internet cafe, complimentary beverages, large screen TVs, children's play areas secured by a low wall, tiled and upscale restrooms, and exceptionally clean work areas. Continued growth is expected to be at a compounded annual growth rate of 3.7 percent per year and reached $394.2 billion in 2019. It is expected this growth will be fueled by the increasing average age of vehicles and more specifically the growth of vehicle population in the 11 year and older category. Motorists recognize that vehicles are engineered to last longer and are therefore demonstrating a willingness to take advantage of the favorable economies of vehicle maintenance and repair vs. the cost of purchasing new vehicles.*

Ideal Candidate

At Honest-1, we are seeking qualified franchise owners with specific qualifications, including: Executive minded — great business acumen in financial management, team building and able to execute a proven marketing strategy Ability and willingness to follow established systems and processes Commitment to honesty, integrity and providing trustworthy service.

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