HomeCare Advocacy Network
$65,000
$49,700
10
2020
Omaha,NE
Mark Goetz
Overview
HomeCare Advocacy offers franchises that provides hands-on personal care, non-medical care, in-home care assistance and companionship care services to seniors and other adults, and other related products, materials, and equipment.
As you may know, the concept of "home" holds profound significance, especially for aging baby boomers who desire autonomy and choice in their aging journey. With healthcare consumerism on the rise and a growing preference for care at home over group settings, the demand for home care services has never been higher.
Franchise Unit Trends
10
2
-
* in 2022
Franchise Fees
$49,700
7.0%
Gross Billings
-
Why Choose HomeCare Advocacy Network?
HomeCare Advocacy Network stands out in this thriving market as a beacon of compassionate care and unwavering support for seniors and their families. Established in 2020, with 44 locations anticipated by the end of 2024, HCAN is poised for exponential growth.
What sets HomeCare Advocacy Network apart is our commitment to delivering relationship-driven care that empowers seniors to age with dignity and grace in the comfort of their own homes. Our franchise model offers sought-after markets and the opportunity for local owners like yourself to make a meaningful impact in your community.
We prioritize high quality non-medical home care with a personal touch. Our emphasis on empathy and adaptability empowers franchisees to achieve business success while providing exceptional care. Our leadership team combines extensive caregiving knowledge with a high-touch approach to training and support.
Moreover, our proven track record of success, coupled with ongoing operational support and training, ensures that franchisees have the tools and resources they need to thrive in this competitive landscape. As a franchise partner, you'll have the opportunity to build a profitable business while making a positive difference in the lives of seniors and their families.
Starting Costs and Investment Requirements
$116,000 - $300,000
$250,000
$65,000
Training and Support
All new franchisees receive 80 hours of training with our leaders. This includes 40 hours at our Omaha, Nebraska office and an additional 40 hours of on-site support. Initial training covers:
- Personnel
- Customer Relations
- Management
- Daily Operating Procedures
- Marketing
- Financial Reporting
- Intranet and POS Usage
Beyond the practical knowledge you need to start a successful business, our team pursues your genuine success by teaching you how to:
- Build a culture of care that attracts caregivers who share your values
- Intentionally hire for excellent care and low caregiver turnover
- Keep your funnel full for both new caregivers and clients turnover
- Craft a reputation in your community that is second to none
- Understand licensure and regulations and adapt to changing laws
History
Home Care Advocacy Network (HCAN) was founded with a deeply personal mission, shaped by the lived experiences of its founders in navigating the challenges of aging and disease within their own family. Mark Getz and Sierra Goetz, driven by their intimate struggles with Alzheimer's and dementia within their family, established HCAN to offer more compassionate, effective solutions for aging individuals wishing to remain in their homes with dignity. This vision was catalyzed by Mark's realization of the lack of adequate home care options when his stepmother was diagnosed with early onset Alzheimer's at 49. Their determination to redefine home care led to the formation of a company that not only prioritizes the quality of life for seniors but also supports the families caring for them.
From its inception, HCAN has grown by focusing on the intersection of heartfelt caregiving and strategic business practices. The company has blended two decades of industry knowledge with innovative business models to equip franchisees with the tools needed for success. The dedication to maintaining a strong cultural foundation—emphasizing the genuine success of others, the privilege of caregiving, and embracing innovation—has distinguished HCAN in the home care sector. As the company expands, it continues to seek entrepreneurs who are passionate about making a tangible difference in the lives of seniors. This approach not only fuels HCAN's growth but also ensures that its expansion upholds the integrity and quality that were foundational to its beginning.
Ideal Candidate
We look for kind, gritty, resilient, purpose-driven leaders with the experience and financial resources to run a successful home care business. As an owner, you have to genuinely care about your clients, caregivers, and community. Elevating the privilege of caregiving is an important value of HomeCare Advocacy Network. Our most successful franchisees combine excellent and ever-improving care services with grounded, personal connections with clients and caregivers.
