Heroes Lawn Care
$60,000
$59,500
20
2022
Omaha ,NE
Tony Hulbert
Overview
Be the Hero of your community by becoming a Heroes Lawn Care franchise owner. This one-stop-shop offers year-round services, including fertilization, landscaping, irrigation installation and maintenance, mosquito control, and even snow removal for residential and commercial clients. With a focus on customer satisfaction, Heroes Lawn Care utilizes industry-leading technology like virtual lawn measurement and weather-gathering intelligence to deliver exceptional service while promoting eco-conscious practices and conservation.
Partner with HorsePower Brands to access comprehensive business support, including recruitment, marketing, IT, and bookkeeping services. This highly scalable franchise model offers recurring revenue, high customer retention, and the flexibility of a semi-absentee or executive ownership structure. With multiple cross-marketable service lines, Heroes Lawn Care positions you to thrive in the lawn care industry.
Franchise Unit Trends and Revenue
20
16
$145,151
* in 2023
Franchise Fees
$59,500
6.5%
Gross Revenues
-
Why Choose Heroes Lawn Care?
- Multiple Service Lines: Start with lawn care, irrigation, and fertilization, then expand into market-specific services like pest control and snow removal to generate year-round revenue and maximize your earning potential.
- Recurring Revenue: Build predictable income with service contracts that foster long-term customer loyalty.
- Flat-Rate Royalty Model: Keep expenses predictable with flat-rate royalties during your initial years of business.
- No Required Real Estate: Start from a home office and expand to a dedicated location as your business grows.
- Low Investment: A cost-effective way to own a business with high growth potential, top-performing location generating $2,253,325.20 in gross sales.
- Flexible Ownership: Choose an executive, semi-involved or owner-operator model.
- Advanced Technology: Access tools like virtual lawn measurement, weather intelligence, smart routing software, and neighborhood canvassing to optimize operations and improve efficiency.
- Eco-Friendly Practices: Promote sustainability by reducing water usage, minimizing chemical inputs, and encouraging healthy lawns with our sustainable, technology-driven approach.
- Veteran Discount: We proudly offer a reduced franchise fee to support veteran business owners.
Starting Costs and Investment Requirements
$154,275 - $198,775
$150,000
$60,000
Training and Support
Training:
- Dedicated Onboarding Team
- 100-Point Pre-Launch Checklist on Interactive Digital Platform
- 60-Day University Digital Training Program
- 5-Day On-Site Training Academy with the Heroes Support Team in Omaha, NE
- Ongoing Field and Virtual Trainings with National Vendor Partners
Support:
- National Call Center
- Talent Recruitment Affiliate
- Dedicated Business Coach
- Customized KPI Dashboard
- Online Virtual Training Paths for Owners & Employees
- SEO & Digital Advertising performed in house by ZeeMarketing and affiliate marketing partners.
- Dedicated Marketing Manager to support local digital and community marketing efforts.
- Branding Hub Portal equipped with pre-designed marketing materials & media assets.
- Suite of additional support services to simplify business ownership, including: Bookkeeping and Payroll Services, Fleet Acquisition, Technology Support and more!
History
Our founder, Mike Marlow, founded Heroes Lawn Care after serving as a sergeant in the U.S. Marine Corps. His journey from active military duty to civilian life led him to becoming a franchise owner. He said: “I had all the traits to be an owner and an operator on my own. Just like an exercise you might do in a desert or an exercise you might do in a jungle, you’re now just doing it in your community.”
Heroes Lawn Care is backed by HorsePower Brands, an industry-leading franchisor empowering owners with shared services, Data Driven DNA, and HOWIE, an innovative online network where homeowners can connect with local home service pros.
Ideal Candidate
Our ideal Heroes Lawn Care franchise candidate embodies a strong passion for nurturing community connections and business growth. They bring valuable management experience and possess the drive to be an empire builder, taking accountability and leadership in their venture.
- Do not need industry experience
- Empire builder, driven and ready to grow a business
- Enjoys a fast-paced and outdoor environment
- Natural networker who values customer service
- Optimistic and outgoing personality
- Executive skillset and capable of managing people and KPIs
- Connected in the community, ready to represent a brand
