GrassRoots Turf
$35,000
$49,500
21
2019
Acworth,GA
Josh Wise
Overview
A Proven Franchise Model with Multiple Revenue Streams
GrassRoots Turf offers franchisees an unparalleled opportunity to own a business with industry-leading services and multiple revenue streams—all in one proven concept. With residential and commercial clients, you’ll have the chance to immerse yourself in your community while scaling your business quickly and effectively.
Diverse, High-Demand Services
- Mosquito Control: Provide a vital solution to a common problem. Our customized mosquito treatment program runs from April through October, protecting customers from pests that ruin outdoor fun and pose serious health risks.
- Tree & Shrub Care: Offer customers comprehensive landscape protection with six tailored applications, including fertilization, insecticides, and fungicides. Keep their trees and shrubs healthy and thriving year-round.
- Weed Control: Deliver results with our exclusive Weed Free® Guarantee. Unlike other companies, GrassRoots offers all-inclusive weed control services, included at no extra cost in our affordable monthly easy-pay program.
- Liquid Aeration: Leverage cutting-edge technology to provide superior soil care. Liquid Aeration is scientifically proven to reduce soil compaction while preserving turf health—a service customers love and trust.
Industry-Leading Innovation
GrassRoots stands out with unique tools like Bodycam Technology, giving customers peace of mind and ensuring every job is done right. Technicians are rewarded for customer satisfaction, driving loyalty and retention.
GrassRoots franchisees benefit from our comprehensive support, innovative services, and trusted brand reputation. Build a thriving, scalable business with GrassRoots—your opportunity to lead in a growing industry while making a difference in your community.
Franchise Unit Trends and Revenue
21
1
$202,502
* in 2023
Franchise Fees
$49,500
6.0%
Gross Sales
1.0%
Gross Sales
Why Choose GrassRoots Turf?
The GrassRoots Turf Difference
GrassRoots Turf is a franchise opportunity designed to help you build a thriving business with innovative systems, multiple revenue streams, and unmatched support. Here's what sets us apart:
- Recurring Revenue: Enjoy steady, predictable cash flow with our streamlined residual income model and monthly auto-pay program, keeping your financials consistent and stress-free.
- Diverse Revenue Streams: Maximize profitability with multiple service offerings, including Turf Management, Liquid Aeration, Shrub Care, and Mosquito Control.
- Industry-Leading Innovation: Be part of a brand that’s always ahead. From body cameras for treatment transparency to liquid aeration and auto-pay systems, GrassRoots is paving the way for modern lawn care.
- Customer Solutions Center (CSC): Focus on building customer relationships while our 24/7 live operator service handles sales and customer support calls, ensuring a seamless experience for your clients.
- Comprehensive Training and Support: Start strong with four weeks of intensive initial training, followed by ongoing monthly training and an annual conference to keep you equipped with the tools and knowledge for success.
At GrassRoots, we empower franchisees with proven systems, continuous innovation, and unparalleled support. Take the leap into business ownership with a trusted brand that helps you succeed every step of the way!
Starting Costs and Investment Requirements
$110,800 - $161,600
$250,000
$35,000
Training and Support
At GrassRoots Tree and Turf Care, we are dedicated to setting our franchisees up for success with thorough training and continuous support.
Here’s what you can expect when you join our team:
- Classroom Training: Gain essential knowledge with a minimum of 34 hours of in-depth instruction, covering everything you need to know about operating your GrassRoots franchise.
- On-the-Job Training: Receive hands-on experience with a minimum of 40 hours of real-world training, giving you the confidence to hit the ground running.
- Weekly Goal Setting & Review Calls: Stay on track with regular check-ins designed to help you meet your business goals and address any challenges you may encounter.
Additional Support
- Cost for Training: $0 – We invest in your success!
- Site Selection & Lease Negotiation Assistance: We’ll help you find the perfect location and guide you through lease negotiations to set your business up for success.
- Dedicated Mentorship: Following your training, you’ll be paired with a mentor who will provide ongoing guidance until you’re running your franchise proficiently.
At GrassRoots, you’re never in it alone. Our proven training and support systems are here to help you succeed every step of the way!
History
GrassRoots Tree and Turf Care, Inc. has been redefining the lawn care industry since 2002. Founded by Josh Wise (CEO) at just 22 years old, GrassRoots began with a simple mission: to deliver better customer service and innovative solutions in an industry that needed change. Two decades later, GrassRoots Turf is a thriving lawn care business known for its transparency, integrity, and commitment to excellence.
GrassRoots was the first in the industry to implement a monthly billing program and record every treatment using body cameras, setting new standards for customer trust and accountability. These innovations have helped us build a reputation as a company clients rely on, giving them peace of mind and a beautiful lawn they can be proud of.
In 2019, GrassRoots took its success to a national level, offering franchise opportunities to entrepreneurs passionate about providing exceptional service. As a franchise owner, you’ll join a brand that combines cutting-edge practices with family values, equipping you with proven systems and ongoing support to grow your business. With GrassRoots, you’re not just investing in a franchise—you’re joining a movement to revolutionize the lawn care experience.
If you’re ready to own a business that prioritizes innovation, customer satisfaction, and a commitment to excellence, GrassRoots is your opportunity to make a lasting impact in your community and beyond. Join us in transforming the lawn care industry—one lawn at a time!
Ideal Candidate
At GrassRoots Turf, we’re seeking motivated individuals ready to revolutionize the lawn care industry with us.
Our ideal franchisee embodies three key qualities:
- A Drive to Succeed: You’re passionate about growing your business and committed to achieving your goals through hard work, determination, and focus on success.
- Ability to Follow a Proven Business Model: GrassRoots has a time-tested system designed for efficiency and profitability. Our ideal franchisee embraces this model, leveraging our tools and processes to deliver consistent, high-quality service.
- Strong Sales and Customer Service Skills: Building meaningful client relationships is at the heart of our business. We’re looking for franchisees who excel at connecting with customers, closing sales, and providing exceptional care.
If you’re driven, and customer-focused, GrassRoots is your opportunity to build a successful business with the backing of a trusted and innovative brand.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the U.S., we offer franchises solely by means of our Franchise Disclosure Document. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.
