Door Renew
$150,000
$62,500
21
2014
Livonia,MI
Gregory A. Longe
Overview
Welcome to Door Renew. We are excited to introduce you to our fantastic franchise system. You may be surprised to learn that some of our biggest markets are newer homes. That’s right, more contemporary upscale developments and condominium complexes have beautiful wooden and fiberglass entryways but do not have the porches and mature trees to protect them.
Door Renew focuses on refinishing wood and fiberglass doors with a focus on the Front Entry Doors. Our process will make the Door look brand new and is done at a fraction of what it costs for a brand-new front door.
Door Renew is a Recession, Pandemic and Essential Business
- The weather-damaged Exterior Restoration Industry is very established, widely accepted and is not a fad.
- This in an industry that is ripe for organized franchising and becoming the first nation-wide business in this industry. We are First in Market.
- All doors will eventually suffer wear and tear over time.
- All types of weather have a negative effect on doors over time.
- Homeowners will always look for ways to improve the appearance of their homes.
- Front doors are the “Hood Ornaments” of the house!
Area Developer owns the entire metro area market (Exclusive territory)
- $150,000- $1,000,000 investment depending on size of market
- Fantastic Earnings Potential as shown by FDD Item 19: shows a 50% Net Margin
- Small staff that gets paid very well ($20-$25 plus an hour)
- Flex Space = 2,500 square feet
Three Ownership Models
- Fully Passive, Absentee/Investor Model (Corporate Develops and Manages the Business for Franchisee)
- Semi-Absentee (Manager Run Business, Corporate trains Manager / Owner is CEO)
- Full-Time Owner/Manager (Owner is Trained to run the business as manager and as owner)
Franchise Unit Trends
21
13
-
* in 2022
Franchise Fees
$62,500
6.0%
Gross Revenue
1.0%
Gross Revenue
Why Choose Door Renew?
Competitive Advantages:
- We have developed a proven system with a record of success
- Little competition
- Low cost, high return franchise
- Area Developer Model – Franchisee owns the entire market
- Recession, Pandemic and Essential Business
- Full Comprehensive Marketing Plan
- Digital Marketing Support: Social Media, Search Engine Optimization your local website, Pay Per Click, Google Ad-Words and Geo Fencing
- Grassroots Marketing: Yard Signs, Door Hangers, Wrapped Vans
- Proprietary Technology Software Platforms
- Customer Resource Management (CRM)
- Job Management Software (easy to use)
- Accounting Software
- Call Center: Sets appointments and Q&A with potential customers
Starting Costs and Investment Requirements
$150,000 - $1,000,000
$450,000
$150,000
Training and Support
Pre-Training These items will be prepped before the launch of your business:
- Bank setup
- Business registration
- Obtaining a Vehicle
- Gathering Business Supplies
- Setup accounts for the Door Renew Content Management System and Intranet
- Review Support Material
- Marketing Plan
- Financial Projections
Initial Training
- Initial Training is hands-on and real-world.
- During training, you will work on a variety of doors that are being refinished for actual clients. You will see our refinishing process from start to finish.
- You will also role-play scenarios that you will encounter in your business:
- Presenting a quote
- Picking up a door
- Delivering a door
- Getting paid, etc.
- The Door Renew “Refinishing Manual,” which details every step in the refinishing process, will be included in your training.
Post-Training After training, we have a road map to guide you through your 4-week launch sequence.
- The road map keeps you focused on activities that are most important for a successful and speed launch.
- Of course, weekly calls and support from the home office will be scheduled during this critical phase.
- Once things are up and running, we will come to your location for two days of additional face-to-face training.
- This visit is a great time to get your questions answered, identify strengths, reinforce challenges and make sure you are following the Door Renew system.
Ongoing-Training
- Training is very detailed up front and is ongoing forever
- Online Tools and Programs - Door Renew has training videos to aid you and your employees in all aspects of the Door Renew business.
- On-Demand Support
- Webinars & Conference Calls
- Conventions
History
Our founder knew there was a significant need for refinishing doors and that the industry was ripe for a company to fill it. The first hurdle to overcome was developing a temporary door system that would allow us to efficiently remove their door and bring it to a shop to be completely refinished. This would enable us to work on our schedule, with the door on a bench without the hardware and jamb impeding our work. The next hurdle was researching topcoats to determine which would hold up the best while delivering the quality and color selections that our customers demand. Through research and testing, all of this has been taken care of. We’ve developed a temporary door system that works for all sizes of doors. Door Renew is a great opportunity that is recession-resistant and a high-demand franchise opportunity. The home services industry is HOT, and Door Renew has robust systems that offer a high-profit margin. There is a massive demand for our services and little or no competition.
Testimonials
“After working an office job, Door Renew is a breath of fresh air. There are no useless meetings, no frequent trips taking me away from home, and if I work extra, I get paid for it! At first, I was concerned that there wouldn’t be enough doors in my area and generate enough revenue/profit. That was five years ago. I was busy right out of the gate, and every year has been better than the previous one. Too bad I didn’t start with Door Renew earlier.” – John, Southeast Michigan “After being laid off in the recession in 2009 (after a sales/engineering job at the same company for 29 years), I could not find gainful employment. I found Door Renew. It allowed me not to travel for a corporate job and to grow my business quickly. Also, I was home for the birth of 5 grandchildren! Now I have been able to hire people within my community and give them gainful employment! A win-win situation.” – Dee, Northern Kentucky
“My wife and I are getting ready to retire from our long-time corporate jobs and begin second careers in the door restoration business, working right out of our garage. We don’t seem to have any competition in our area, and in fact, a lot of our work is coming from outside the area. We are blessed to be our bosses. We are doing something good for our community, and our customers have all been pleased.” – Jack, Southeast Michigan
Ideal Candidate
The candidate we are looking for is a people person with management skills/tendencies and solid financials. This is a great model for someone that wants to grow a larger business and develop it over time.
