Crisp & Green
$1,000,000
$64,500
46
2018
Minneapolis,MN
Steele Smiley
Overview
Crisp & Green is a fast-casual franchise revolutionizing healthy dining with chef-crafted salads, grain bowls, and smoothies that prioritize fresh, locally sourced ingredients. Founded in 2016 by Steele Smiley, the brand has quickly established itself as a leader in the health-conscious food sector, earning numerous accolades for its innovative approach and commitment to quality. Crisp & Green has been recognized as one of the fastest-growing franchises in the U.S., with recognition from prestigious industry rankings, including being listed on the Entrepreneur Franchise 500 and Fast Casual's Top 100 Movers & Shakers.
For potential franchisees, Crisp & Green offers a proven business model with robust brand recognition and comprehensive training and support. What truly sets this franchise apart is its unique approach to community engagement, regularly hosting free fitness classes and wellness events, which fosters a loyal customer base and positions the brand as a lifestyle choice rather than just a dining option. With a rapidly expanding footprint, award-winning concept, and a strong track record of success, Crisp & Green is an attractive opportunity for entrepreneurs seeking to invest in a purpose-driven, thriving brand.
Franchise Unit Trends and Revenue
46
17
$1,487,056
* in 2023
Franchise Fees
$64,500
7.0%
Gross Sales
2.0%
Gross Sales
Why Choose Crisp & Green?
Crisp & Green stands out in the fast-casual dining industry with its commitment to health, wellness, and community. Since its founding in 2016, the brand has quickly grown into a recognized leader in the healthy dining space, earning accolades for its innovative approach and quality offerings. With over 200 locations open or in development across the U.S., Crisp & Green offers a unique opportunity to be part of a rapidly expanding brand in a booming industry.
Key Benefits of Joining Crisp & Green:
- Proven Success: Recognized as one of the fastest-growing franchises in the U.S., with rankings on Entrepreneur Franchise 500 and Fast Casual's Top 100 Movers & Shakers.
- Strong Financial Performance: With impressive average unit volumes and high customer demand, Crisp & Green franchisees benefit from a robust revenue potential.
- Comprehensive Support: Our franchisees receive extensive training, including pre-opening support, ongoing operational guidance, and marketing assistance to ensure your success.
- Health-Conscious Market: Tap into the growing demand for nutritious, convenient food options with a brand that caters to a wide range of dietary preferences, including vegan, gluten-free, and dairy-free.
- Community Engagement: Our unique approach to community involvement, including hosting free fitness classes and wellness events, fosters customer loyalty and positions your location as a community hub.
By choosing Crisp & Green, you're not just investing in a restaurant; you're joining a brand that’s committed to making a positive impact on the lives of its customers and franchisees alike. With a strong brand, innovative concept, and dedicated support, Crisp & Green offers an enticing opportunity for entrepreneurs passionate about health, wellness, and success.
Starting Costs and Investment Requirements
$886,028 - $1,444,038
$2,000,000
$1,000,000
Training and Support
At Crisp & Green, we are dedicated to setting our franchisees up for success from day one and beyond. Our comprehensive training and support program is designed to ensure you feel confident and prepared every step of the way.
Training Provided:
- Comprehensive Pre-Opening Training: Before your doors open, you’ll receive extensive training covering all aspects of operations, including menu preparation, customer service, and business management.
- On-Site Grand Opening Assistance: Our team will be on-site to assist you during your grand opening, ensuring a smooth launch and helping you implement best practices from day one.
Ongoing Support:
- Continuous Operations Guidance: You’ll receive ongoing support to help you navigate the day-to-day challenges of running your business, including regular check-ins and operational advice.
- Marketing Management: Our team manages both national and local marketing campaigns, helping you attract and retain customers in your area.
- Real Estate & Construction Support: Benefit from our expertise in site selection and construction management, ensuring your location is optimal for success.
- Technology Management: We handle all technology aspects, including POS systems, online ordering, and customer engagement tools, so you can focus on running your business.
- Recruitment & People Development: Get assistance with hiring, training, and developing your team, ensuring you have the right people in place to deliver an exceptional customer experience.
By providing world-class training and ongoing support, Crisp & Green makes it easier for franchisees to confidently operate their businesses and achieve long-term success.
History
Crisp & Green was founded in 2016 by Steele Smiley in Minneapolis, Minnesota, with a vision to revolutionize the fast-casual dining experience by offering fresh, healthy, and chef-crafted meals that cater to a health-conscious audience. From the beginning, the brand set itself apart by focusing on high-quality, locally sourced ingredients, and offering customizable salads, grain bowls, and smoothies that align with various dietary preferences, including vegan, gluten-free, and dairy-free options.
What started as a single location quickly grew into a recognized leader in the healthy dining sector, fueled by a commitment to community engagement and wellness. By hosting free fitness classes and wellness events, Crisp & Green has built a loyal customer base and created a lifestyle brand that resonates with modern consumers. The brand's rapid expansion, with over 200 locations open or in development across the U.S., is a testament to its strong business model and the increasing demand for nutritious, convenient food options. As Crisp & Green continues to grow, it remains dedicated to its mission of making healthy eating accessible and enjoyable, paving the way for continued success and innovation in the fast-casual industry.
Ideal Candidate
Crisp & Green is seeking franchisees who are passionate about health, wellness, and community engagement. The ideal candidate is someone with a strong entrepreneurial spirit, a commitment to providing exceptional customer service, and a genuine interest in promoting a healthy lifestyle. Prior experience in the restaurant or retail industry is beneficial but not required; what matters most is a dedication to the brand's mission and values.
Key qualities we look for in a Crisp & Green franchisee:
- Health & Wellness Passion: A strong commitment to promoting and living a healthy lifestyle.
- Community Engagement: Enthusiasm for being involved in the local community, including hosting and participating in wellness events.
- Business Acumen: A background in business ownership, management, or leadership, with the ability to drive growth and profitability.
- Customer Focused: A dedication to delivering exceptional customer experiences and maintaining high standards of quality and service.
Investment & Commitment:
- Multi-Unit Requirement: To ensure a strong market presence and alignment with our growth strategy, Crisp & Green requires a minimum commitment of three units.
- Financial Requirements: Franchisees should have the financial capacity to support the initial investment and ongoing operations across multiple locations.
