Bloomin' Blinds
$125,000
$49,500
112
2014
Plano,TX
Kelsey Stuart
Overview
This franchise averaged 58% YOY franchisee growth DURING the pandemic with quick breakevens + 30% returns! Franchisees are averaging $133,101 (30.59%) in adjusted earnings with a low initial investment.
Bloomin’ Blinds simple franchise business model only requires one employee to start, is home-based, mobile, has no inventory, and is quick to open and scale. They are breathing new life into an ‘old and tired’ $29 Billion industry that has lacked true differentiation for decades.
As a family-owned and operated business, Bloomin' has built a strong foundation specializing in not only selling and installing all varieties of window coverings but also repairing blinds!
They are the only national blinds brand that offers repairs, a major differentiator, and a strong selling point for customers. This recession-resistant business has incredible franchisee validation, with successful owners all across the country. Bloomin' supports their Zees with a dedicated support team, national call center, and robust in-house training facility.
Their simple franchise business model only requires one employee to start, is home-based, mobile, has no inventory, and is quick to open and scale. This allowed them to average 58% YOY franchisee growth, DURING the pandemic!
Franchise Unit Trends and Revenue
112
29
$530,756
* in 2023
Franchise Fees
$49,500
Veteran's Fee: $4,950
5.5%
Gross Sales
2.0%
Total Sales
Why Choose Bloomin' Blinds?
Top 5 Selling Points:
- Sales AND repair
- National call center to handle all inbound inquiries & appointment setting
- Highly scalable, no inventory, no storefront, quick start in 45 days or less, can start with 0-1 employees
- Higher margins than industry average assisted by repair profitability
- Automated AI-driven marketing
Competitive Advantages:
Repairs:
- No other window covering is willing to repair a blind, especially if they didn’t install it…Bloomin’ Blinds is equipped and trained to repair
Automated marketing:
- AI-driven digital marketing campaigns mean that a franchisee doesn’t have to spend their time figuring out how to find customers
Technology:
- Everything about Bloomin’ Blinds is centered around technology. The difference is immediately visible to the customer and the scalable solutions are already built for the franchisor
Franchisor Strength:
- With a combined 100 years of personal experience leading the team, Bloomin’ Blinds is built specifically to satisfy the customer and provide a strong, scalable platform for the franchise owner
Recession-resistant:
- Adding maintenance revenue streams to the Bloomin’ Blinds business allows them to thrive in tight economic times.
In-House Call Center:
- Staffed in their corporate office and hand trained for two weeks before getting on the phones. Inbound call center designed for scheduling appointments and customer Q&A.
Starting Costs and Investment Requirements
$87,100 - $164,500
$250,000
$125,000
Training and Support
Extensive work is done before the 2-week training in Dallas via coaching calls and an online learning management system.
Onboarding training will cover:
- Business Infrastructure
- Window Covering basic education regarding products available for sale, repair procedures, general industry vocabulary
Intro to software and systems:
- Bloomin’ Blinds utilizes a robust combination of CRM and window covering specific quoting software.
- Detailed training will come during the full two-week training, but intro and basics are offered in advance.
Hands-on Two-week Training in Dallas, TX - During the two-week training, we will cover the fundamentals of:
- Window Covering sales and presentation
- Window covering repair techniques
- Window covering installation techniques
- Comprehensive training of all software systems
- Marketing beyond AI-driven automation and understanding how automated marketing works
- Intensive education regarding exterior roller shades and motorized products
On-Going Support:
- Bloomin’ Blinds has an extensive support system to ensure franchise owners have someone to talk to, or answers can be found at a moment’s notice.
History
Bloomin' Blinds is an inspiring example of a family legacy story. The Stuart brothers, Kelsey, Kris, and Kevin, helped grow their mother's company, and grew their family business into a thriving franchise system. Bloomin' is the second iteration of their mother's blinds company that she grew for 7 years as a one woman show. After moving to Texas, the Stuart family started a new blinds company together. They originally had no intention of anything other than owning a family-run business, but as their business and service offering of repairing blinds began to grow, they realized they had a strong system in place for huge growth.
Ideal Candidate
Owner-Operator:
- Self-motivated achiever with a great personality
- Great presenter and teacher of information
- High energy, smart (some math), quick to build rapport
- Mildly technical, able to lift 20 lbs. overhead for 20 seconds
- Appreciates systems and processes, wants to follow the “recipe”
- Wants a mentor to help them through the course of business
Flexible Ownership
- Well-funded, able to purchase multiple territories
- Has a long-term perspective on ROI
- Willing to learn the business as they are hiring employees
- Similar personality description as the owner-operator if involved in “in-field” service
- Comfortable leading and motivating a team
- Aggressive growth goals
- If the owner is not active full-time, a General Manager must be hired to run the day-to-day operations of the business. The General Manager should be experienced in leading a team and managing financials of a business
- Wants a mentor to help them through the course of business
