Best Choice Roofing
$100,000
$59,500
63
2022
Hendersonville,TN
Wayne Holloway
Overview
The highest-producing roofing franchise in the nation, Best Choice Roofing specializes in roof repair and replacement with a customer-first approach. With $149 MILLION in annual revenue in 2022, Best Choice Roofing offers franchisees a highly scalable, successful model in a need-based, $52B industry that never slows down.
Storm damage occurs in any market, no matter the season. Franchisees can see huge revenue numbers in any territory from roof damage in all environments, as well as older roofs needing replacement every 10-15 years.
BCR is committed to financial performance transparency, with a complete P&L with no misleading figures. Their item 19 is impressive, with a high average ticket of $12,000+, and $6.2M in average gross sales. Revenue is driven through insurance, offering homeowners peace of mind knowing they won’t have to pay out of pocket.
Differentiation themselves in an extremely fragmented market, filled with unsophisticated competition and untrustworthy storm chasers, Best Choice Roofing uses proprietary products, powerful partnerships, and robust technology systems. Franchisees can expect proven processes, like BCR’s incredibly dialed-in sales process, strong marketing systems, a national call center, and appointment setting services.
Franchise Unit Trends and Revenue
63
22
$4,331,202
* in 2023
Franchise Fees
$59,500
Veteran's Fee: $53,550
6.0%
Gross Sales
-
Why Choose Best Choice Roofing?
Top 5 Selling Points
- Proven Success - 50+ locations in 23 states
- Recession/Virus Proof - mother nature never takes a break
- Easy Startup, Easy Sell - 'business in a box' franchise
- Extensive Training - no industry experience required
- Robust Daily Support - HQ hosts weekly sales training
Competitive Advantages
- The highest producing roofing franchise in the Nation - $149M in Annual Revenue in 2022
- Highly Scalable Model in an Extremely Fragmented $52B Industry
- Unsophisticated and lack of experience by competition
- Exclusive proprietary product
- Direct to Consumer & Insurance Work
- Supplementation & Claims Team
- Weekly continued education for franchisees and sales team.
- High Average Ticket of $12,000+ and healthy margins.
- Franchisor solutions for local and state licensing requirements.
Starting Costs and Investment Requirements
$110,200 - $193,000
$300,000
$100,000
Training and Support
In-person event at the BCR headquarters in Hendersonville, TN. Day One - Focused on a meet & greet, tour, and experience of the technology, call center, and brand. Everyone gets to know each other over dinner in a fun, experiential environment. Day Two - BCR takes candidates through each step, outlining the support and resources available to them and addressing questions. Day two wraps up with 1:1 meetings with founder, Wayne Holloway, and each department head. Initial Training 100 Hours of training split between home office & franchisee's location covering orientation, hiring strategies, training for all employee roles & positions, in-field shadowing, & all back-end processes & KPI tracking.
- 100 combined hours of training at HQ and in the franchisee's territory
- Recruiting & retention strategies
- Utilizing and leveraging customer-facing technology
- No cost for the initial training for up to 3 total individuals. Dedicated onboarding team.
- Post launch in-field visit by BCR success coach
- Extensive BCR 101 Sales Training Program for franchisees & sales reps On-Going Support
- Weekly conference calls with Franchise Support Manager
- Educated home office staff available for support
- Quarterly in-person visits to help with recruitment & sales training
- Semi-annual in-person training with entire company coined as BCR bootcamp
- National Call Center & Appointment Setting services
- Consistent review of submitted contracts & ordered supplies for accuracy
History
Wayne Holloway founded Best Choice Roofing in 2009 with a single location in Nashville, Tennessee. Since then BCR has grown to successfully complete over 70,000 roofing projects in the United States with over 50 locations across 23 states. Holloway built an incredibly strong foundation, allowing BCR to become the largest roofing franchise in the nation by volume. Before founding BCR, Holloway describes himself as a sales guy just trying to find his niche. With an incredible Item 19, Holloway was able to build a highly successful franchise system. He is proud to say BCR is "a family and culture-driven sales organization that provides great roofing services and products to homeowners in their time of need."
Ideal Candidate
Best Choice Roofing is a family and culture-driven sales organization that provides a great product to homeowners in their time of need. They don’t require specific backgrounds, but they’re not looking for just anyone. BCR is seeking people who want to create financial independence for themselves and their employees.
- Outgoing individuals that enjoy building relationships and networking in their local communities.
- Ability to recruit, train, lead, and retain a group of highly motivated sales team.
- Willing and comfortable following a proven business model.
- Empire builder mentality.
