America's Swimming Pool Company

Available in Multiple Locations
Cash Required

$50,000

Min. Franchise Fee

$40,000

Total Number of Units

375

Franchising Since

2006

Corporate Headquarters

Columbia,MD

CEO Name

Craig Donaldson

Overview

Fast Financials (see FDD for details)

  • The top 25% of our territories generated over $1.89M in average gross revenue in 2022.
  • The top 50% of our territories generated over $1.36M in average gross revenue in 2022.
  • The best-performing single territory had a net profit of $671,533 in 2022.

Make A Splash In The Red Hot Pool Industry!
Owning an America’s Swimming Pool Company franchise means owning a low-cost, high-growth business with excellent financials and top of the line support!

All ASP franchise owners benefit from affordable startup costs and low overhead to create a flourishing pool service company that is not only recession-resistant, but also swims laps around the competition.

No pool experience is needed to start your own pool service business with ASP, as you get full comprehensive training from day 1 with proven business coaches and a peer support network.

Become a franchise owner with America’s Swimming Pool Company today and join one of the highest performing franchises in satisfaction, expertise, and owner results!


AN AWARD-WINNING FRANCHISE – AMERICA’S SWIMMING POOL COMPANY

  • Ranked #6 On Military Times’ Franchise Rankings
  • Ranked #8 On Forbes’ Best Franchises to Buy in The Low Investment Category
  • Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500
  • Awarded “Best in Category” of ALL services 2022 - Entrepreneur Franchise 500
  • Ranked #197 in 2023 Entrepreneur Franchise 500

Franchise Unit Trends and Revenue

Total Number of Units

375

New Units Opened

38

Average Unit Revenue

$829,221

* in 2023

Franchise Fees

Min. Franchise Fee

$40,000
Veteran's Fee: $28,000

Royalty Fee

5.0% - 7.0%
Gross Revenues

Ad Fund Fee

1.0%
Gross Revenues

Why Choose America's Swimming Pool Company?

The Top 6 Reasons Why America’s Swimming Pool Co. Is Right For You


    Low Initial Investment & Start Up Costs: You can get started for just between $85,455 – $206,018. This includes all fees and initial expenses. Financing, discounts, and funding available.


    Simple Turnkey Business Model: Launch your new franchise business in record time and with ease. Get started with no experience thanks to our comprehensive new owner training.


    Multiple Recurring Revenue Streams An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profits.


    A Vibrant and Growing Industry: There is a critical need for pool services with half of the $24.6 billion market being underserved. Starting now allows for massive future growth.


    Done For You Marketing Strategies: We provide a full marketing plan to ensure franchise owner success. We also provide all available potential customer data for your territory.


    A Trusted Recognized Brands: As an America’s Swimming Pool Company owner, you’ll gain more sales than the competition thanks to our nationwide branding and name recognition.


Special Offers:

  • $5,000 discounted franchise fee for all law enforcement officers, firefighters, doctors, nurses, or paramedic/emergency medical technician (“EMT”) - owned businesses. "Local Hero / First Responder's Discount"

  • Active duty and Veteran USA or Canada armed forces personnel get a 30% discounted Franchise Fee and Additional Population Fee. (Active Duty & Veterans Discount)

Starting Costs and Investment Requirements

Total Investment

$84,395 - $207,368

Net Worth Required

$100,000

Cash Required

$50,000

Training and Support
Financing Available
Multi Units

Training and Support

  • Proven Franchise Model
  • Comprehensive New Owner Training and Support
  • Local Marketing Handled by Franchisor
  • Expert Business Coaches on Staff
  • Largest Peer Support Network Available
  • Full CRM For Tracking Sales, Customers, and Appointments

History

ASP - America’s Swimming Pool Company was founded in 2002 by Stewart C. Vernon in Macon, Georgia. We’ve earned the trust of customers and have established locations across the nation.

Be part of America’s #1 Swimming Pool Service Company with a simple path to ownership! No pool experience is required, as we provide unmatched support and world-class training.

Our proven model has already created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, hungry owners who want nothing less than excellent returns

Ideal Candidate

  • Those who want a high ROI business with excellent profit margins and growth potential.
  • No Previous Pool Maintenance Experience Required
  • Perfect for full time owners, part time owners, absentee owners, and more!
  • People looking for a career transition and want a positive lifestyle change.
  • People looking for a turnkey business model that is fun to operate.
  • People with a strong work ethic, management, and communication skills
  • Sales or marketing experience is a bonus, but not required.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the U.S., we offer franchises solely by means of our Franchise Disclosure Document. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.

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