Uk-Based Monetization Revenue Sharing Platform
| Asking Price: | $2,660,000 |
| Cash Flow: | $393,010 |
Executive Summary
[Confidential] is a UK-based software platform that specializes in monetization through the collection and sale of location and cellular network data for mobile applications.
The company operates as an intermediary between app publishers and partners who are interested in collecting user data, such as telecom operators. Through its partnerships with key industry players, the platform provides a scalable solution for app publishers looking to monetize their user base while offering partners a steady stream of valuable data.
With a valuation of $2.6M to $3M, this business presents an excellent acquisition opportunity for a larger company looking to leverage its contracts and technical infrastructure for rapid growth.
Business Overview
The business is a software platform that enables mobile app publishers to generate revenue through user data monetization. The company provides app publishers with a Software Development Kit (SDK) that, once integrated, allows the collection of valuable location and network data from their user base. This data is then sold to partners—primarily telecom operators and analytics firms—who use it to improve services, such as network performance and coverage.
The platform has seen rapid growth, with more than 50 publishers on board and over 200 apps integrated. It processes data from 2.5 million Daily Active Users (DAU) and 10 million Monthly Active Users (MAU) across a wide range of countries. The platform’s revenue model is based on a revenue-sharing agreement, where 70-80% of revenue is shared with the publishers depending on the app.
Growth Potential
There is significant potential for expansion, both in terms of adding new app publishers and expanding into the iOS market, which the company has not yet explored. By integrating with iOS apps, the company could increase its user base and data volumes, leading to further revenue growth.
Additionally, increasing the number of partners who buy data from the platform presents another clear growth avenue. The company is currently focused on Android apps and could scale rapidly with new partnerships and the development of its iOS SDK.
Revenue Model
The business generates revenue by acting as an intermediary between app publishers and partners who are interested in purchasing user data. Partners provide SDKs that are integrated with the company’s platform, allowing them to collect the necessary data from users. The company handles all aspects of SDK integration, user consent management, and payments to the publishers.
Revenue is primarily generated through CPM rates set by partners, which range between $5 and $150 depending on the country and data quality. The company retains 20-30% of this revenue, with the rest distributed to app publishers.
Sales & Marketing
The company’s marketing strategy relies primarily on direct outreach through email and LinkedIn to acquire new publishers and partners. No significant advertising spend is required, as this outreach has proven to be the most effective method for securing clients.
The business differentiates itself by offering an easy-to-use SDK that provides access to large partners and consolidated payments, making it an attractive option for small and medium-sized app developers who may otherwise struggle to monetize their apps.
