Two Established DTC Brands for Sale: $47M+ Sales and Growth Potential

San Diego, CA
Tower Paddle Boards on Shark Tank
Asking Price:$250,000
Rent:$8,000/Month
Inventory:$800,000
Established Year:2010
BUSINESS DESCRIPTION

A rare opportunity to acquire two award-winning, direct-to-consumer (DTC) brands with over $47M in combined sales. Tower Paddle Boards is a pioneer in the paddle board (SUP) industry with a proven track record, including appearances on ABC’s Shark Tank and over $45M in lifetime sales. Tower Electric Bikes, an extension of the Tower brand, launched in 2018 and was named the Best Electric Cruiser Bike of 2020 by Electric Bike Review.

Both businesses boast strong DTC infrastructure, including SEO-optimized Shopify websites, customer lists, and social media presence. Tower Paddle Boards disrupted the SUP industry with its direct to consumer model and it’s innovation in iSUP design, while Tower Electric Bikes offers a foundation for growth with a second-generation product and established brand recognition. The two businesses leverage a shared infrastructure for efficiency.

Key Highlights:

- Established brands with a combined 14+ years of market presence.
- $800K in inventory with additional “on order” inventory available at a discounted rate.
- Award-winning products in growing industries.
- Fully developed operations, including a 6,000 sq. ft. San Diego warehouse with fulfillment, showroom, and office space.
- Untapped growth potential in retail, marketplace sales, and multi-channel advertising.


ATTACHED DOCUMENTS
Sale Listing Combo for BizBuySell.docx.docx Download

DETAILED INFORMATION
Location
San Diego, CA
Inventory
Not Included in asking price
Real Estate
Leased
Building SF
6,000
Lease Expiration
31/10/2026
Facilities
Take over lease of 6000 sq ft warehouse with sale, or option to sub-lease part of the space.
Competition
After a pandemic boom and bust, the both the SUP and eBike markets are getting its legs again. E-Bike industry projections suggest a strong CAGR of around 12% over the next several years in the US market, with the market potentially exceeding $1.5 billion by 2028. SUP is a mature and growing market.
Growth & Expansion
Opportunity to advertise and take the business omni-channel by adding wholesale into retail.
Support & Training
Includes one year of eCommerce consultation from founder Stephan Aarstol, an SEO and online marketing expert with 25 years of experience. This consists of a one-hour meeting once a month for the first year of transition.
Reason for Selling
Want to focus on another venture.
Report an Issue with this listing
Stephan Aarstol
Stephan Aarstol