"Schengen" Beer & Soda Brand for Sale – Perfect for US Investor Visa

Miami, FL
Asking Price:$720,000
EBITDA:$13,180,000
Cash Flow:$9,190,000
Established Year:2020
BUSINESS DESCRIPTION

Own Schengen: The Beverage Brand as Iconic as the Biggest Names

Discover the unique opportunity to own Schengen, a renowned European beverage brand with a proven business model. This sale includes the Schengen trademark and exclusive rights to distribute both alcoholic and non-alcoholic beverages, such as traditionally crafted beers and innovative sodas. Perfect for those looking to expand in the US market and qualify for a US investor visa.

Established Presence in the EU:
Since 2020, Schengen has successfully operated in Poland, Germany, Estonia, Latvia, and Lithuania. The brand's entry into the US market is untapped, presenting immense growth potential. Schengen’s products are crafted in a state-of-the-art facility in the Czech Republic, adhering to traditional recipes that ensure premium quality and a distinctive taste.

Product Portfolio:
Schengen offers a range of beverages, including a delightful lager and a rich, dark beer, both brewed using traditional low fermentation techniques. The lager features a perfect balance of light bitterness and the subtle aroma of noble Czech hops. The dark beer is known for its intriguing notes of toasted bread crust, caramel hints, and a rich foam head. Both products are available in aluminum cans and glass bottles, catering to various consumer preferences.

Innovative Non-Alcoholic Options:
The potential for expansion within Class 32 (non-alcoholic beverages) is vast and exciting. Imagine introducing a Schengen Ginger Craft Ale or a Schengen Coffee Stout to the market, where traditional brewing meets modern flavor infusions.

Strong Brand Identity:
The Schengen brand is symbolized by a gold star on a blue background with crisp white lettering, evoking a sense of European quality and tradition. The slogan "Just Open Schengen" reflects the brand’s commitment to openness, discovery, and enjoyment. This powerful brand identity can be leveraged to create a strong emotional connection with consumers who value European brewing traditions.

Efficient Supply Chain:
The business operates on a streamlined, efficient direct shipping model from the Czech Republic, ensuring a delivery window of just two weeks to the US. This minimizes the need for extensive storage facilities or physical infrastructure, making it an ideal turnkey business opportunity.

Marketing and Expansion Potential:
The brand’s name, "Schengen," is more than just a label – it’s a symbol of unity, freedom, and the harmonious coexistence of diverse cultures in Europe. This can be leveraged in marketing campaigns to create a deep emotional connection with consumers. Each new product can represent different European traditions or values, inviting consumers on a journey across Europe with every sip.

Comprehensive Support:
Post-sale, we offer a 90-day support period, including orientation on Schengen’s products, branding, and supply chain logistics. We will also provide training on our direct shipping model and logistics, introduce you to key contacts at the brewing facility, and guide you on Class 32 product expansion and trademark maintenance.

Facilities and Competition:
Exclusive rights to the wide-ranging Class 32 product line open significant opportunities for business expansion and diversification in the beverage sector. Schengen’s unique selling proposition – a blend of European brewing tradition and innovative recipes – sets it apart from competitors. The brand identity linked to European unity and freedom offers a significant emotional marketing advantage.

Growth and Expansion:
Utilize the exclusive rights to a wide range of Class 32 products for business diversification and expansion. With established brand recognition and quality products, there's great potential for increased market share, particularly in the US and EU.

The business has a registered domain name and all rights to it – https://schengen.beer


ATTACHED DOCUMENTS
SCHENGEN BEER.pdf.pdf Download

DETAILED INFORMATION
Location
Relocatable
Inventory
Not Included in asking price
Facilities
The United States Patent and Trademark Office hereby notifies the International Bureau of the GRANT OF PRO?EC?ION in the United States for: Class 32: Carbonated non-alcoholic drinks; non-carbonated soft drinks; fruit juices; low alcohol beer; stout; saison beer; porter; shandy; beer; beer with lemonade or ginger drink; barley wine being beer; ???k beer being toasted-malt beer; tlavored beer; coffee-flavored ale-type beer; coffee-tlavored beer; indian pale ale (IP As); light beer; bock beer; light ale-type beer; non-alcoholic beer; ale being beer
Competition
The US beverage industry, particularly the beer market, is growing steadily with a CAGR of 4.7% over the next five years. Valued at $115.4 billion in 2022, it shows a distinct shift towards craft and specialty brews. Schengen Beer, is well-positioned to capture market share. Competing with established brands like Bud Light and Heineken, Schengen's unique blend of traditional recipes and innovative products offers a competitive edge. The brand’s strong identity, linked to European unity and quality, provides a significant emotional marketing
Growth & Expansion
Pros: - Market Penetration: European brand with premium products, ready for US expansion. - Product Line Expansion: Exclusive rights to diverse Class 32 products, including non-alcoholic beverages. - Strong Brand Identity: Schengen’s association with European tradition can forge strong consumer connections. - Efficient Supply Chain: Direct shipping from the Czech Republic ensures timely delivery and minimizes costs. Cons: - Navigating US regulations can be complex - Competing with local craft breweries and established brands requires strategic planning.
Support & Training
Post-sale, we'll offer a 90-day support, including: - Orientation on Schengen's products, branding, and supply chain. - Training on our direct shipping model and logistics. - Introduction to key contacts at the brewing facility. - Guidance on Class 32 product expansion and trademark maintenance. Our goal: equip you for successful business operation and growth.
Reason for Selling
Pursuing new ventures, I'm selling Schengen, ensuring a smooth handover
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Pavel Malinovskiy
Pavel Malinovskiy