SBA Pre-Qualified eCommerce Brand | Beauty & Cosmetics (Lip Care)
Asking Price: | $4,865,000 |
Gross Revenue: | $9,301,162 |
Established Year: | 2020 |
Cash Flow: | $1,390,062 |
EBITDA: | $1,390,062 |
56% TTM Growth over 2023 | 27% Repeats | 71k TikTok Followers
WebsiteClosers® presents an SBA Pre-Qualified Cosmetic Beauty Brand offering an attractive line of Premium-Grade Lip Care products. Sold at appealingly competitive pricing, this has helped the company jump ahead of competitors and develop strong brand loyalty among their loyal customer base, which has resulted in a 27% Repeat Customer Rate.
Since this business has been pre-qualified for SBA financing, it allows a Qualified Buyer to place as little as 10% down and amortize the balance of the SBA loan over a 10-year period, all at market-leading interest rates. This allows for a much faster ROI for a buyer.
The company has achieved significant growth in the past three years, with a particularly vibrant 68.5% YoY increase in sales from 2022 to 2023 and the Trailing 12 Months Profit is already 56% ahead of 2023. Their customer base is primarily made up of women, who have been attracted to the unique, high-quality formulas using pollen extract.
Those buyers have given the brand rave reviews, which are helping to fuel the expansion of this company’s sales. That includes high praise for the multiple seasonal flavors each lip balm is offered in, and the charming honey pot containers used for the packaging … something that has contributed to the gift-ability of these products year around. The company has demonstrated great skill at merging quality products with an engaging package design.
Here are a few KPIs for this business:
• 56% TTM vs 2023 Net Profit Growth Rate
• 27% Repeat Customer Rate
• 14.9% Net Profit margin
• 71K TikTok Followers
• 77.5K Instagram Followers
• 680,000+ Email Subscribers
• 70,000 SMS Subscribers
• Unique Packaging
• Minimal Inventory Expenses
• Low SKU Count
• 3PL Fulfillment Management
With its well-established brand recognition, customers are coming back for more. The brand’s expanding customer base is being driven by a smart marketing campaign. Their social media posts have brought the company 77,000+ followers on Instagram and 71,000+ on TikTik, while nearly 700,000 customers have become email subscribers, and 70,000+ SMS subscribers to their text messages. This has enabled the company to continuously expand its outreach to new buyers, and while enjoying revenue spikes as high as $108k in a single day when new flavors get launched.
The new owner gets a streamlined, automated operation that enables the seller to work as little as 5 hours per week while an experienced team of contractors handles fulfillment and customer service. This is also a business with solid growth opportunities that include expanding marketing, adding more products to the array, building a wholesale channel, and international expansion.
Contact WebsiteClosers® today to learn more about this investment opportunity.
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