SaaS Video Messaging and Testimonials Product for Businesses
| Cash Flow: | $592,328 |
| EBITDA: | $592,328 |
| Gross Revenue: | $1,400,000 |
| Established Year: | 2017 |
$61K Monthly Recurring Revenue | $1,100 Customer Lifetime Value | Beloved Brand
Founded in 2017, this B2B SaaS empowers teams to boost customer loyalty and drive growth through personalized video messaging and testimonials. Despite recent challenges, the business boasts a robust foundation with $61K MRR (monthly recurring revenue) from 1,400 customers, $44 ARPU (average revenue per user), $1,100 LTV (customer lifetime value), and a monthly churn of ~5%.
The founders attribute the recent decline to macroeconomic pressures on their SMB (small-to-medium-sized business) customer base, a need for increased automation, and customers naturally outgrowing the platform. However, they believe these issues can be resolved by offering a broader freemium model, targeting established ecommerce and education customers, and expanding the product.
With a lean, eight-person team, the company ensures efficient operations, allowing a new owner to focus on growth from day one.
The ideal buyer has expertise in marketing and go-to-market strategies within the company’s target verticals. They will be well-positioned to capitalize on the business’s strong foundation and untapped potential.
