SAAS for marketing and cold email -- $875K ARR: 350 active users

Seller Financing Available

Sale includes big online communities

IDEAL BUYERS
* An existing agency owner who wishes to add scalable outreach to their business while providing a business intelligence tool to beat out their competitors and/or who wants to add a sticky solution to their business
* An existing business (consulting firm, software firm and similar) that’s already selling to SMBs
* A stock or real estate investor who wishes a mostly turnkey business that provides a much higher return on their capital than the S&P 500 or real estate.
* An owner of 1 or more businesses that wishes to add high volume customized outreach to grow their existing businesses.

*** OVERVIEW OF OPPORTUNITY
This is a great opportunity to acquire a profitable SAAS business (approx 375 active users, mostly digital agencies and consulting companies) that provides 2 powerful features needed by most businesses:

1. The ability to improve marketing campaigns by reverse engineering what's working with successful advertisers
2. Customized outreach based on near real-time advertiser data

Major competitors include SEMRush and similar though this tool provides significantly more accurate data.

The 2 owners work about 15 hours per week and they are supported by a team that does sales and delivery.

*** WHY ARE THEY SELLING? ***
One of the founders has a health-related matter in the family.


*** OFFERS & PRICING ***
The main offer is a $197/month offer and the seller has recently successfully rolled out a premium version at $5K a year.


*** POST SALE SUPPORT ***
The owner’s are willing to provide post-sale support for up to 45 days after the sale with up to 75 hours of support.


*** CLIENT ACQUISITION ***
The 3 main client acquisition methods are:
* Paid Facebook ads [positive ROI in 30 days]
* Email marketing to the house list
* Affiliates

2022 sales = $777K 2022 SDE = $295K
2023 sales = $958K 2024 SDE = $431K
2024 (forecast) = $1.2M 2024 SDE = $575K


*** ASSETS INCLUDED IN THE SALE ***
* Source code
* Team including 2 developers and a sales team (with a closer and 2 setters)
* Email list (permission based) with 12,000 contacts
* A Facebook group and info products
* A database consists of over 300,000 Google advertisers, 50% with contact information
* Facebook ads with conversion data
* Marketing assets [webinar and similar] to add new members

*** GROWTH OPPS ***
* Increase Facebook ads to promote the $5K package even more
* Add in other paid media channels such as YouTube ads.
* Licensing - the application supports obtaining Google data in over 100 countries. There is therefore the potential for foreign language licenses to be highly valuable and are not an avenue that has been explored yet. The seller is already making the platform available to their users to whitelabel, and they’ve already had major firms approach them to license the platform.