Revolutionizing Pet Care-The Brand Leader in Premium Wet Dog Solutions

Westchester County, NY
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Asking Price:$850,000
Gross Revenue:$1,323,958
EBITDA:$309,493
Cash Flow:$343,194
Inventory:$130,000
Established Year:2010
BUSINESS DESCRIPTION

This is a rare opportunity to acquire one of the few enduring and successful brands in the pet care industry. Specializing in premium, problem-solving products that address the universal challenges of wet and messy dogs, this brand has established a strong market presence since its inception in 2010. As the original creator of the category, the company has built a reputation for exceptional quality and durability, offering a complete line of innovative wet dog solutions. The brand’s whimsical yet trusted identity is recognized for its premium products and offers significant potential to expand into other pet care categories.

With proven financial performance and consistent free cash flow, the business operates with a high-margin, low-volume model, ensuring stability and predictability for new ownership. Its diverse revenue streams—75% direct-to-consumer and 25% wholesale—minimize risk and enhance resilience. The brand enjoys strong customer loyalty and repeat business due to its premium positioning and avoidance of aggressive discounting.

The growth potential is substantial, with opportunities to expand the product line, increase wholesale distribution, enhance digital marketing efforts, and enter international markets. With a well-established supply chain and optimized operations, the brand is poised for significant growth under new ownership. The current owner is committed to ensuring a smooth transition and offers comprehensive support and training, making this acquisition even more attractive.

This brand represents a perfect opportunity for buyers looking to enter or expand in the lucrative pet care industry, with multiple paths for future growth and success.


DETAILED INFORMATION
Location
Relocatable
Inventory
Not Included in asking price
Facilities
The business operates efficiently with third-party logistics (3PL), handling inventory and order fulfillment, minimizing overhead, and ensuring reliable shipping. It has strong supplier relationships for consistent product availability and a robust digital presence, including a Shopify-powered website and listings on Amazon and Chewy. The company’s trademarked brand names, SKUs, and logos provide market exclusivity, making it well-positioned for growth across new product lines, markets, and channels.
Competition
The brand operates in the rapidly growing pet care market, which has seen significant consumer spending increases, especially for premium products. As a pioneer in the wet dog solutions category, the brand holds a strong market position. Competition includes both large mass-market brands and smaller niche players. However, the company stands out with its high-quality, super-absorbent products and premium pricing strategy. Its established brand equity and customer loyalty provide a competitive edge against imitators and newer entrants.
Growth & Expansion
The brand is primed for significant growth through several avenues. Expanding wholesale distribution by attending trade shows and hiring a sales team can increase market reach. There’s also substantial potential in boosting digital marketing efforts, including SEO, influencer collaborations, and paid ads. Additionally, entering international markets and expanding the product line with complementary pet care items would further enhance brand appeal and drive revenue growth.
Financing
Open to all reasonable offers
Support & Training
The current owner is committed to providing comprehensive support and training to ensure a smooth transition. This includes guidance on operations, supplier relationships, and marketing strategies. Additionally, the owner is open to staying involved as a consultant to maintain continuity with key suppliers and distributors during the handover process.
Reason for Selling
New interests
Home-Based
This business is Home-Based
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Marla
DiCarlo
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Marla DiCarlo