Profitable Low-Work Owned Channel 7 Fig ECom Biz – 13.32% EBITDA

[PRICE DROP] 100% owned IP for our ECom products! Health issues.

What Happened in Last 6 Months?

• Founder's wife was diagnosed w/ potentially terminal chronic nervous system disease
• Founder spent literally zero hours on the business from May 15 – Oct 15
• The offshore, low-cost, dedicated team continued to run the business *profitably* for 5 months straight without ANY input!

We invented & own the category of DYE FREE CONCENTRATED LIQUID WATER FLAVOR!

Product is simple: liquid natural water flavor (1 ingredient) blended with monk fruit powder (stable)
and citric acid (cheap). Bottled into glass dropper bottles.

YES – the owner wants to help you take over.

YES – the owner is only selling b/c fiancée diagnosed with Multiple Sclerosis in April 2024

HIGH LEVEL STATS
• 13.32% EBITDA in 2024 on $745K net sales (2024)
• Biz was on track to hit $2M in 2024 prior to Owner family health issues ($700K in H1 alone)
• Owner’s fiancée diagnosed with Multiple Sclerosis in April 2024 ? 85% reduction in owner work hours starting in May
• Business has been running profitably on auto-pilot with as little as 4 hours of work weekly with GREAT team
• 6-7 figures of EBITDA able to be unlocked with more attentive owner


BUSINESS OVERVIEW
• Launched January 2023
• 30K total orders & 80K units sold
• 2.7 ROAS on $278K ad spend (2024) with $51 AOV (2024)
• 9.68% add to cart & 2.94% conversion rate (lifetime)
• 17% returning customer rate (could be improved)
• 80% of revenue from owned channel (Shopify), not Amazon

DONE-FOR-YOU TEAM
• 100% overseas & remote team! TOTAL: $1,880/month
• Customer Support – 20 hours per week – $640/mo
• Influencer Outreach – 10 hours per week – $280/mo
• Video Editing – 10 hours per week – $320/mo
• Marketing (Email/SMS) – 20 hours per week – $640/mo

ABOUT THE CUSTOMERS
• Over 20K paying customers across every state & every province in Canada
• Over 300 customer interviews done by Owner to understand customer behavior & preferences
• Overrepresentation in midwest & rust belt among working mothers
• Primary use case: people on “hydration journey”
• Secondary use case: people on “weight loss journey” (kicking sugary drinks)

ABOUT THE PRODUCTS
• Product is simple: liquid natural water flavor (1 ingredient) blended with monk fruit powder (stable) and citric acid (cheap). Bottled into glass dropper bottles.
• One dropper bottle makes ~50 standard flavored drinks
• COGS ~ $2/bottle. MSRP ~ $12-15/bottle.
• Less than $3K in development costs for each new SKUs/flavor

INTELLECTUAL PROPERTY
• Previously spent $100K developing in-house custom app for iOS and Android
---> It’s live and working!
---> Community feed for customers to chat with each other
---> Push notifications (free)
---> In-app shopping experience with custom discounts
---> Huge opportunity – Owner has been too busy with family to spend even an hour on the app project in 2024!
• 10 flavors (SKUs) of product exist right now
• 3 new flavors developed but not yet launched
---> Diet Cola, Lemon Lime, Orange
• Soda flavors from brand currently are the #1 and #2 SKUs
• Entire line of functional SKUs (electrolytes, preworkout, energy) developed but not yet launched

FUTURE OPPORTUNITIES
• Launch subscription for the first time
• Launch all 3 already-developed flavors (total cost: ~$10K)
• Launch all 10 already-developed functional SKUs (total cost ~25K)
• Launch in-house app and market community as a lead funnel to #1 and #2 use cases (hydration journey, weight loss)
•  0 work hours spent on Retail or Wholesale in lifetime of the business
• Increase AOV beyond $51
• SO MUCH MORE – Owner wants to be a HUGE asset!