Profitable, established Harley-Davidson dealership in new building.

Medford, OR
Asking Price:$1,925,000
Inventory:$420,000
FF&E:$470,000
Established Year:1971
Gross Revenue:$5,125,000
EBITDA:$240,000
Real Estate:$5,000,000
BUSINESS DESCRIPTION

Beautiful location where you can build a quality life!

Family owned for over 50 years, D&S Harley-Davidson in Phoenix, Oregon has an incredible following. The building burned down in a wildfire in 2020, and like a true Phoenix, the owners re-built an amazing facility on 5 paved and fenced acres. The dealership is currently outperforming other Harley-Davidson dealerships in its region.


DETAILED INFORMATION
Location
Medford, OR
Inventory
Included in asking price
Real Estate
Owned
Building SF
16,117
Employees
14
Furnitures, Fixture & Equipment(FF&E)
Included in Asking Price
Facilities
The dealership facilities, equipment and furnishings are mostly new as of 2022 when the business moved into the new building. Some equipment was purchased used. This is a unique opportunity to buy a legacy dealership that has been in town for over 50 years, but with a beautiful, new building.
Competition
D&S Harley Davidson is on the outskirts of Medford, the county seat of Jackson County in southern Oregon. The Rogue River Valley is considered “a resort region that includes Crater Lake National Park and Oregon Caves National Monument.” Harley Davidson holds a large market share with 28% of the motorcycles 601cc and up in D&S’ dealer assigned territory (DAT).
Growth & Expansion
Operating expenses are low. D&S sales increased while sales for dealers in the region decreased. Wage expense is lower than most of its peers. Adjusted EBITDA margin of 7.3% in 2021 and 6.6% in 2022. Considering the fire, moving, rebuilding and moving into new location, it is admirable that the operators sustained profits. Parts, Accessories & Apparel and Licensed Product sales are strong- diversifying revenues. The new building and interior meet current Motor Co. requirements - no facility upgrades required.
Financing
May consider 10% owner financing
Support & Training
Current owners are planning to stay in the area and will offer reasonable training for a transition time. There are many third party training providers, so if you are new to the Harley-Davidson family, don't worry - there are A LOT of resources!
Reason for Selling
Owners are transitioning to retirement
Franchise
This business is an established franchise

BUSINESS LOCATION
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Laura Lemco
Laura Lemco