Private Label eCommerce Brand | Honey-Based Products | 53% Repeats

Seller Financing Available

Flavored Honey, Gummies, Topicals & More | 20% SDE Growth

WebsiteClosers® presents a nearly 7-year-old Manufacturer and eCommerce Brand that offers a line of private-label herbal snacks, teas, and lotions that use honey as their primary ingredient. Their demographic is 50+ year old people struggling with sleep and looking for natural alternatives to prescription medication.

The company has set themselves apart in a thriving niche by manufacturing all their products in their own facility, which is FDA-certified and holds a CGMP license. They source their materials from trustworthy US suppliers, ensuring consistent quality and reliability for their growing product line. The owner’s plan to continue operating the manufacturing facility and enter into a long-term supply agreement with the next owner of this growing brand.

They boast a $69 AOV and a respectable 53% Repeat Purchase Rate, leading to 30% profit margins and 20% SDE growth over last year. The company conducts all their sales through their Branded Shopify Website, and ships about 200 to 250 orders per day.

Here are some of the brand’s notable KPIs:
• 53% Repeat Purchase Rate
• 7-Year-Old Business
• $69 AOV
• 100% of All Sales Through Shopify Store
• Ships 200 to 250 Orders per Day
• 77,000 Subscribers in Email Base
• 30% Profit Margins
• 20% SDE Growth Since 2023
• 65 SKUs

The brand primarily markets their products through Facebook ads, with a focus on maximizing ROI through strategic bidding and backend optimization. Their email marketing campaign, which targets their 77,000 email subs, accounts for 40% of revenue and is a key driver of their repeat sales.

They complement these strategies with additional content like sleep stories and podcasts, which help keep customers engaged and loyal to the brand.

If you’re interested in learning more about this deal and what they could offer your portfolio, please contact WebsiteClosers® today for more details from our brokers.

WC 3530