Leading Marketing Data Wholesaler
Gross Revenue: | $8,967,353 |
EBITDA: | $888,691 |
Description:
The Company operates as a broker, wholesaler, and retailer of marketing data, specializing in the production of customized databases, targeted mailing, telemarketing, and email lists.
Key Aspects:
• Revenue grew at a compound annual growth rate (CAGR) of 12.2% from 2020 through 2023
• The Company has averaged an 11% adjusted EBITDA margin from 2020 to 2023
• Strategic partnership with a prominent data supplier over 25 years
• The Company markets data from over 80,000 data sources
• Employees are seasoned data experts with an average tenure of 12 years at the company and over 20 years in the industry
Opportunities:
• Increase the size of the sales team to increase sales and market share
• Benefit from the company's lean operational structure to continue natural growth
• Continue the company's SEO investments, which have led to an increase in lead generation
• Consolidate the Company's brands under one name and logo
• Merge digital marketing and direct mail capabilities to create omnichannel marketing opportunities
Headquartered:
• Northeast, US
Current Markets:
• The Company specializes in delivering comprehensive data sets to all industries, with a primary focus on financial services, travel, and direct marketers in the US and internationally.
Real Estate:
• The Company operates out of one facility located in the Northeast, US that is leased from an unrelated third party. Ownership notes that the office space is not necessary the way it is currently configured and that the business can operate remotely.
Shareholder Ownership:
• The Company is fully owned by a single shareholder who wishes to de-risk and pursue retirement. The shareholder is willing to remain with the company for a predetermined period to facilitate a smooth transition to new ownership.