Kids eCommerce Brand | Unbreakable Glasses & Prescription Eyewear

Seller Financing Available

Full Service Optical Lab | 40% Repeat Customer Rate | 12 Years in Business

WebsiteClosers® presents a 12-year-old eCommerce Brand specialized in the sale of Italian Made Eyewear for Kids and Babies. Their products are endearing and built with resilience in mind, earning over 10,000 5-star reviews from satisfied parents. As the brand understands that children aren't always careful, their prescription eyeglasses, sports glasses, and sunglasses are built to be nigh-unbreakable. They also offer a full replacement guarantee if the rims are broken or damaged in the first year.

While the brand's frames are manufactured in Italy, all assembly occurs in the United States. An onsite licensed optician can process and fulfill prescription orders from start to finish, setting them apart from their competition. The company operates out of a 6,800 sq. ft space, where they handle their in-house warehousing, assembly, pick, pack, ship, and full-service optical lab. As they handle everything themselves, the brand offers an excellent product and fantastic customer experience. They ship an average of 90 orders per day, with this number spiking to 200+ in the peak sunglasses season.

These qualities, coupled with their highly competitive price point and status as the only official eyewear licensee for another major brand, have given them a strong reputation in their market. They have an Average Order Value (AOV) of $62.80 and a notable Repeat Customer Rate of 40%+.

Here are some of the brand’s notable KPIs:
• 12-Year-Old eCommerce Brand
• Highly Sought After “Kids” Vertical
• Only Official Eyewear Licensee for a major eyewear brand
• 75,000 Email Subs
• 62,000+ Website Visitors/Month
• $62.80 AOV
• Made in Italy and Assembled in the USA
• Full-Service Optical Lab
• In-House Warehousing & Fulfillment
• Returning Custom Rate over 40%+
• Solid Sales Channel Mix
• Full Team in Place

Their marketing is managed by two key 3rd party partners, with the first handling all ad spend for Google and Meta, and the second running their email marketing to their roughly 75,000 subscribers. These strategies have given them an average of 62,000+ visitors to their website every month.

If you're interested in seeing what else this brand has in store, please contact WebsiteClosers® for more details from our brokers.

WC 3463