High-End Residential Exterior Maintenance Business
Asking Price: | $880,000 |
Established Year: | 2004 |
Strategic Acquisition Opportunity: Leading Home Maintenance Specialist
One of the top gutter, roof, and window cleaning specialists in its metropolitan area, serving the finest neighborhoods. The business has reached an ownership transition and is looking to be acquired. The company enjoys $1+ million in sales. Its business reputation is exemplary (over 150 5-Star Google reviews) and its professional staff are fully trained, well paid and in a position to continue after acquisition.The company actively fosters credibility and the repeat maintenance business that follows. It is profitable and well run. It is ideally positioned for acquisition.
The company began 20 years ago as a one man shop doing window and gutter cleaning. It has grown to a team of 13, including the owner, and now offers comprehensive exterior maintenance services. The company has a mailing list of over 8,800 subscribers for monthly marketing emails. It has distinguishes itself in a fragmented market with professional, high-quality work. It does not compete on price but targets clients who value excellent quality and reliability. The company has licenses as a general contractor and a commercial pesticide operator. These licenses allow it to do gutter installation and repairs, and apply moss treatment, respectively.
Services include:
a. Gutter Installation
b. Gutter Repair
c. Gutter Cleaning
d. Moss Removal & Roof Cleaning, including Roof Soft Wash
e. Moss Treatment
f. Roof Repair
g. Pressure Washing & Surface Cleaning
h. Window & Solar Panel Cleaning
Position in the market
Since 2019 the company shifted its customer base from an equal mix of single-family residences and multi-family buildings to an almost exclusive focus on single-family homes. Successful marketing efforts have enabled rapid growth in revenue from single-family residences. The company’s clients regularly return for repeat maintenance service. In 2023, 48.3% of clients served were repeat clients. This was up from 41.5% in 2022. The company is a market leader in quality and attention to the customer base. It markets a 100% satisfaction guarantee and goes above and beyond to execute on that. Its excellent reputation in Google reviews combined with improvements to its sales funnel led to a 55.6% conversion rate from free estimates into work orders in 2023.
Sales process and operating efficiency
The company’s sales process and proprietary pricing model are key to its success. After reaching out via website or phone call, prospects quickly receive an accurate estimate without the need for an onsite visit.
In 2023 the company refined its sales process to improve conversions and increase automation for efficiency. The conversion rate on estimates increased from 48.6% in 2022 to 55.6% in 2023. With automation the company was able to reduce its sales team from 2 full-time salespeople and a member of management, to 1 full-time salesperson and a member of management.
The proprietary multi-factor pricing model, based on years of experience and hard data, improves profitability by accurately pricing jobs according to difficulty and time needed. It allows for quick and accurate bids for nearly all of its jobs without having the expense of site visits. The accuracy of the model results in more reliable, efficient scheduling of jobs. This is the key to maximizing crew utilization as well as client satisfaction by showing up at the scheduled day and time.
Employee retention has created a solid team of professional field workers who have been with the company over a year, some two, three, or four years. They are capable and self-directed without needing close supervision. The company pays top of market wages to attract candidates and uses an established skills-based promotion protocol and performance-based bonus program incentivizing top performers to stay. All staff are employees, not contract workers. High employee retention means reliable results for clients, and tighter scheduling resulting in more job throughput.