Growing Amazon FBA Health and Wellness Supplement Company

Founded in 2016, this company has established itself as a trusted brand in the Health and Wellness Supplement space. With high-quality products, excellent customer reviews, and a loyal customer base, the company has built a solid foundation for future growth. For a buyer seeking a turnkey operation with multiple levers for value creation, this is a rare opportunity to acquire a growing, profitable, well-established brand with tremendous growth potential in an expanding market.

The company has identified numerous growth opportunities that have not yet been fully exploited, including adding SKUs that are currently in the pipeline, expanding to other Amazon markets outside of Amazon US (which Amazon itself has reached out and encouraged the company to do), and expanding into retail from existing interested companies like GNC.

Strong profit margins (20%+ net margins), solid white-hat brand positioning on Amazon (12,000+ product reviews), low overhead, a US-based supply chain, and room for scalability make this opportunity especially attractive.

This reputable brand has numerous products that consistently rank on the first page of Amazon for top keywords. There is low inventory management with only 10 total SKUs, with the top SKU representing about 80% of sales and the top three SKUs representing 96% of sales. Primarily an Amazon-heavy sales channel, typically contributing 96% of sales, the next biggest channel—which is Shopify—typically sees 40%–45% of sales through subscriptions, displaying the effectiveness of the product line.

Currently functioning as an under-15-hours-per-week business for the owner, he is looking to sell so that he can continue to focus his time and efforts on another business venture. The business does not qualify for SBA financing, but the owner is open to seller financing (further details are provided in the materials). Buyers will need at least $3.5M in cash for this acquisition.

Key Benefits:

Established History: The company was started in 2016 and has continued to grow year over year.

High Margins: The company historically has extremely strong 70% gross margins and 20%+ net margins.

Brand Trust: The highly engaged audience trusts the brand, so if a buyer expands the offerings, it could open up new revenue streams with minimal marketing needed.

Strong Customer Loyalty: The Shopify sales channel typically generates 40-45% of revenue from subscriptions, showing that most customers regularly consume these products.

US-Based Manufacturing: The entire supply chain is US-based, which results in fast lead times and a lower need for inventory working capital.

Customer-Approved: The company has over 12,000 product reviews with an average 4.6-star rating.

White-Hat: The owner has continually followed Amazon policies while growing the brand to ensure long-term success.

Clean Financials: The financials for this company are kept separate from other entities.