Email Marketing Firm with Fully Remote Staff

Email Marketing Firm with Fully Remote Staff

This remote-based business offers digital marketing operations to help businesses increase efficiency, strengthen branding, and improve the results of their email campaigns. Their services include strategy, execution, design, data capture, message hygiene, automated marketing, and ESP (email service provider) selection.

The business began in 2002, with the staff and owner working remotely from the beginning. The staff of 7 employees and 1 owner have proven procedures in place to effectively manage remote relationships with clients, meaning a buyer can operate the business from anywhere in the world, making this a suitable acquisition candidate for a company working with clients globally.

This business is pre-approved for an SBA loan with 15% cash down.

The company has grown organically, with the majority of business coming via word–of–mouth and referrals – the company does no active marketing. As such, the business could be scaled up by developing a formal sales and marketing campaign and branching into new channels, including SMS services (texting), PPC (pay-per-click internet marketing), and paid media. All of these channels work well together and complement a client’s targeted email campaign.

Client loyalty is a hallmark of this business. Long-standing clients have been with the company for over 10 to 20 years, with an average tenure of more than 6 years. They have an established client base with large associations that rely heavily on year-round email marketing campaigns. This business offers a unique set of services that differentiates it from the few competitors that exist. They also partner with many of the top email service providers (ESPs), enhancing the value of the campaign support services they provide to their clients. Revenue is steady throughout the year and highly predictable with minimal seasonality.

An established framework of well-defined standard operating procedures (SOPs) for onboarding new clients and a detailed operations manual make managing clients and employees straightforward and highly scalable. This enables a new owner to manage the business remotely and facilitates rapid growth.

Key employees are willing to stay on and continue working with the company, needing low levels of management oversight. This ensures continuity of service through employees who have tenure with the company and solid relationships with their long-term clients.

The owner is interested in utilizing his 20+ years of experience in growing the company to continue working with the new owner in a capacity and salary to be determined. He continues to be very active in the business and would prefer to stay on and partner with a company that can take the business to the next level of growth.

This is a rare opportunity to acquire a leading, boutique eMarketing company with strong ongoing relationships and broad opportunities for national and international growth.

NEXT STEPS: If you’re interested in this business, please fill out the contact form, and we will email you an NDA to e-sign. Please look for an email with the subject "Morgan & Westfield - Email Marketing Firm with Fully Remote Staff”. You can access more information on this business after e-signing our NDA.