Education / training on ecomm w/ done4u services: $5.1M EBITDA 55% net
Asking Price: | $25,000,000 |
EBITDA: | $5,100,000 |
Gross Revenue: | $7,800,000 |
Established Year: | 2020 |
Market leader w/ 2,500+ students (some at 7 and 8 figures): full team
*** IDEAL BUYERS ***
* A coaching / training business that offers coaching / training on online marketing, e-commerce or Amazon who would like a large existing community to cross sell their services to.
* A software / SAAS company that’s already selling to ecommerce and Amazon companies.
* An investment fund / M&A firm that wants a cash cow business and also a pipeline to 7 and 8 figure companies, many who want to exit
* A coaching / training business that offers e-commerce services such as lending, logistics or similar who would like a large existing community to cross sell their services to.
* A portfolio owner who wishes to add a highly profitable business that drives 100% of its sales using digital marketing and who also wishes to augment the digital marketing capabilities of its owner portfolio companies.
* A stock or real estate investor who wants a mostly turnkey business that provides a much higher return on their capital than the returns provided by the S&P 500 or real estate.
*** OVERVIEW ***
This is a great opportunity to acquire a highly profitable business that provides training and coaching on launching a successful Amazon online business, more specifically, a fulfillment by Amazon business often abbreviated as an FBA business.
To date, the company has trained over 2,500 students in 19 countries, and many students have gone on to scale to 7 and 8 figure FBA businesses: many are open to being acquired so owning this business immediately gives access a huge pipeline of potential M&A deals.
In addition to coaching, the business provides a community and services needed to successfully operate and grow an FBA business including: advertising set up, freight forwarding services, reimbursement service, photography and design services. These services improve the success for the students and also boost the lifetime value of each student.
*** WHY SELLING? ***
Both owners are looking at launching new ventures in non competitive niches.
*** OFFERS & PRICING ***
The main offer is $7,500 and it includes:
* Coaching
* Course access
* Paid community
The additional services include:
* Ad setup
* Freight forwarding for 10% of freight cost
* Shipping [ongoing]
* Reimbursement service for 5% of reimbursement back
* Product photography
* Additional product research
*** POST SALE SUPPORT ***
The owners are willing to stay on for a transition period of 60-90 days.
*** ORGANIZATION ***
The entire organization has 20 team members, and the leadership team includes:
* Founder & CEO
* CMO
* Sales Manager
* Fulfillment coaches
* Head of Marketing
*** CLIENT ACQUISITION ***
The 3 main client acquisition methods are:
* Instagram organic
* Tik Tok
* Facebook ads
FINANCIALS
2023 sales = $7.8M
2023 profit = $5.19
2024 sales [July 2024] = $4.46M
2024 profit [July 2024] = $3.26M
*** GROWTH OPPS ***
1. Adding a referral program so students can refer additional students
2. Adding Instagram shoutouts to gain more organic traffic
3. Invest more in Facebook ads
4. Add Youtube ads
*** ASSETS INCLUDED IN THE SALE ***
1. Brand including the website and all digital assets
2. Staff (see the organization chart above)
3. Over 20 hours of training on the topics below and more
[A] Researching products
[B] Running paid ads
[C] Getting 5 star reviews
[D] Launching a product
[E] Understanding cash flow
[F] Running the Amazon store as a business
4. Facebook ads account with over $360,000 spent to train the pixel
5. Email list and social media assets
[A] Facebook group with over 3000 members
[B] Email list with 52,000 subscribers
[C] Instagram accounts
6. SOPs for
[A] Onboarding students
[B] Providing additional services for
[i] Ad setup
[ii] Freight forwarding
[iii] Shipping
[iv] Reimbursement service
[v] Photography
[vi] Design services
[C] Marketing campaigns for
[i] Acquiring students via Facebook, Instagram and Facebook ads
[ii] Tik Tok trainings
[iii] Webinar trainings
[iv] Email retargeting campaigns
BUSINESS LOCATION