eCommerce Brand | Uniquely Designed iWatch Straps | 300% Profit Growth

Seller Financing Available

Full Staff & Management | 300,000+ Email Subs

Website Closers® presents an Apple Watchstrap Brand that has enjoyed a rapid 420% year-over-year (YOY) revenue growth rate and a 318% YOY EBITDA growth rate. Their strong position in the Apple Watchstrap market means that, with new and improved watches being released every year, they see constant demand for stylish straps that fit the latest models. The brand also regularly sees customers return to purchase different watch bands for different occasions, driving up their Repeat Order Rate.

The company has built an audience through the clever use of their brand assets, which include trademark, image and video assets, and email campaigns that connect with their 331,000 subscribers.

Their average customer is a fashionable and fairly wealthy middle-aged woman who isn't content with a single watch strap: instead, she picks up a selection of high-quality bands to match different outfits or to be brought out for specific occasions. The company targets these consumers through email marketing and advertisements across the Meta Platform, Pinterest, and Google, which are made more effective through their partnerships with several marketing agencies.

The brand also utilizes highly professional photos and videos of each watch strap to showcase the premium quality of materials used. User-generated content (UGC) and work is also contributed by their ambassador's program for additional brand assets.

Here are a few of this brand’s noteworthy KPIs:
• Growing Industry
• 420% YoY Revenue Growth
• 318% YoY EBITDA Growth
• 10 staff, including 2 in leadership
• Supplier Diversification
• Growing Revenue Diversification
• 3PLs in China and US
• 330K email subscribers
• $52.78 Average Order Value
• 74 Products

The brand's operations are managed by a 10-person team, 2 of which fill leadership roles. While they have a warehouse overseas, their domestic inventory and warehousing are handled through a 3PL. Current ownership spends most of their time handling marketing, the website, logistics, product sourcing, order management, and company management.

Please contact Website Closers today if you’re interested in hearing more about this deal from our brokers.