eCommerce & Wholesale Brand | Arts, Crafts, Activity & Office Supplies

45% YOY Profit Growth | 9% Ad Spend | 60% DTC & 40% Wholesale

Website Closers® presents an established and steadily growing eCommerce Brand in the Arts, Crafts, Activity and Office Supply Market. They offer exclusively private label branded products designed in-house, which are sold under a catchy and globally trademarked brand name.

While the brand is known for their line of Premium Chalk Markers, they also sell a wide range of pens, highlighters, dry-erase markers and chalkboards for a total of 60 products. Since their launch in 2017, they have achieved consistent growth; year over year revenue growth is 35% while profit rose 40% during the same period with healthy SDE margins of over 19%.

Their direct-to-consumer AOV sits at $45.42, and though they see a consistent flow of revenue throughout the year, they enjoy big spikes during the Back to School and holiday seasons.

They generate revenue near-equally through their Amazon (D2C) and wholesale (B2B) channels, with the former account having a 4.5-star average product rating and a 100% Positive Amazon Seller Rating. The company has also carefully selected their retail partners to secure favorable terms, leading to strongly profitable partnerships.

Here are some of the brand’s notable KPIs:

• 35% YOY Revenue Growth
• 45% YOY Profit Growth
• 60% D2C Amazon and 40% B2B Wholesale
• 4.5 Stars Avg Product Rating on Amazon
• 30% Market Share – Amazon Chalk Markers
• Evergreen Crafts and Activities Category
• Year-Round Cash Flow with Seasonal Boosts
• 9% Ad Spend
• 100% Private Label
• 60 SKUs with In-House Designs
• TM Globally
• 100% Positive Amazon Seller Rating

The brand's team includes a full-time warehouse manager, part-time warehouse workers, a supply chain manager, a VA, and an accounting and bookkeeping contractor.

They work with an Amazon PPC agency to market the brand and maintain a diverse marketing strategy that includes sponsored products ads, display ads, video ads, and some social media marketing efforts. They also have 4,500 contacts in their database, which opens the possibility of email marketing in the future.

If you’re interested in learning more about this unique opportunity, please contact Website Closers today for more details from our brokers.

WC 3525