Cooking Kits & Content for Kids | Pre-Paid Subscriptions | 90% Repeats

15 Years in Business | Trusted Team in Place | 3 Subscription Lines

Website Closers® presents a rare opportunity to acquire a renowned Kids eCommerce brand operating at the intersection of two verticals—Education and Food. Focused on a subscription-based business model, this 15-year-old company provides monthly cooking kits designed for children from age 4 and up. With a strong emphasis on project-based learning and tactile enrichment, the company has strongly established itself as an innovator in the kids' culinary education space.

The business offers 3 subscription lines—Cooking, Baking, and Foods from Around the World—each packed with proprietary content. Every kit includes laminated recipe cards, a unique culinary tool, decoration item, an apron patch, table talk conversation cards, and an activity creating an engaging and educational experience for young chefs.

Subscriptions contribute significantly to revenue, with an Average Order Value (AOV) of $170. Approximately 90% of revenue stems from pre-paid recurring subscriptions, ensuring predictable cash flow.

Here are a few KPIs for this business:
• 15-Year-Old Business
• Pre-paid Subscriptions
• Monthly Recurring Revenue
• 90% Repeat Order Rate
• AOV - $170
• 3 Subscription Lines
• Trusted Team
• Focused on Increasing Profitability YOY

Operationally, the business is highly efficient, using Shopify and Recharge for seamless subscription management and 3PL logistics. The company’s extensive content library and recently developed "track system" to optimize cost structures by reducing the need for constant content creation. These advancements have allowed the brand to focus more on growth, including expanding into bulk sales, digital products, and educational markets.

This company enjoys impressive seasonal growth, with 50% of annual sales occurring in November and December as families and gift-givers flock to their offerings. This surge is supported by a large digital marketing strategy coupled with paid social, email campaigns, and organic social engagement. With over 800,000 email subscribers and a combined social following exceeding 250,000, the brand benefits from a well-established and loyal audience. This is a rare chance to acquire a well-established brand with a strong market presence, diversified revenue streams, and untapped growth potential in the flourishing eCommerce subscription space.

Contact Website Closers to learn more about this acquisition.

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