Brazilian Affiliate for Electronics

Highlights
Business Age: 12 years
Business Price: $6,900,000
Net Profit: US $807,000 (2022 projected)
Business Multiple: 10x Net Profit

The Opportunity
A Digital Media asset of this high caliber is a rare find on the market. This website is extremely popular and profitable - a unique opportunity that is best viewed in split mode.

From the frontend, the consumer perspective, the website is a market leading Brazilian platform that offers a trustworthy source of information for everything tech/mobile phone related from news, reviews and video content to phone, specs, offers and price comparison across thousands of devices. It commands a strong reputation and religious-like following with 8 million monthly readers and hundreds of thousands social media followers.

On the backend, by integrating the eCommerce component through automated affiliates linking with superior and trustworthy editorial content, the site is transforming the consumer to merchant journey, creating a new storefront for retailers and driving qualified consumers to purchase. The site is literally the frictionless tunnel a consumer takes from the initial search to the final purchase form one of the affiliated retailers.

General Highlights
Strong brand and immense social media following based on consumer trust (1.6M+ total followers)

8 million unique monthly readers - 12 million clicks per year (70M visitors in 2022 so far)

Automated revenue generation through only several affiliate partners (800k+ in profit for 2022 and undercapitalized)

Full team in place to support continued content production post acquisition (less than 4 hours a week in owner responsibilities)

Niche
The website is a Brazilian leading platform which helps consumers with tech and electronics purchase decisions. The website offers electronics news about the mobile world, cell phones with videos, photos, reviews as well as the best prices on the internet.
It is the most complete mobile telephony portal in Brazil and offers rich content to the user. From daily news updates about everything that happens in the Mobile Universe to an extensive database, where readers can find more than 1800 phones registered with complete technical specs and comments from readers and ability to compare devices: actual size, technical data, screen resolution, image quality and processing power. The eCommerce tool helps to thoroughly compare devices and easily find best-in-market deals and offers before going directly to the purchase page.

Customer Base
The website has 8 million unique monthly visitors averaging 30 million monthly page views with an average dwell time of 2-3 minutes. Since 2017 the site has had 425M unique visitors with over 2.3 billion pageviews, over 90% Brazilian-based. Young readership base with over 60% in the 18-34 years old category, fairly evenly split 60%/40% male/female.

Traffic is generated from organic search 78% and with the rest coming from referral/social sources as well as regular readers. The audience is made up of geeks and mobile technology lovers who like to stay informed as well as consumers who want to get to know a particular device better before making a purchase. The site features an advanced search engine to surf through the most complete tech files of 10,000 devices available in the market.

The platform serves the basic needs for a consumer to make a decision: image of product, in-depth, unbiased reviews, comparison and video demo - all released as soon as products hit the shelves. Their research shows that 73% of consumers are more likely to purchase a product if they can watch a video explaining it beforehand. And the platform offers just that: the most complete archive of video reviews of devices, informing how to get the most out of their tech.