Amazon FBA Brand | Youth Football Player Gear | Growing Every Year

Seller Financing Available

7 Years in Business | $50 AOV | TTM is 39% Higher than 2023

Website Closers® presents a 7-year-old Amazon FBA Brand in the Sports Category. Their flagship product is their Football Playbook Wristband, which helps players read and remember their plays during on-field play. Their line of 27 products consist of different sizes and colors for their playbook, letting customers choose the product that best suits them and their unique needs and preferences.

The brand has an Average Order Value (AOV) of $49.99, and their typical customer is a Youth Athlete, between the ages of 10 to 20. And because American Football is ever-present and a growing sport in the US, more and more youth are joining teams … and many of them need to remember the massive number of plays their coaches give them.

Approximately 90% of their inventory is at Amazon FBA. All of their Amazon SKUs are sold Prime. The brand also stores some backup units in their warehouse, which they ship out manually whenever needed.

Here are some of the brand’s notable KPIs:
• Growing Every Year since Inception
• 2024 is strong as well | TTM is already 39% higher than FY 2023
• Strong seasonal return from repeat clients
• Evergreen – there will always be the next football season with new players
• 7-year-old eCommerce brand
• 27 SKUs
• Average Order Value (AOV) of $49.99
• Most inventory handled through FBA
• Strong Amazon presence and ranking

The brand sees a surge of demand during different times of the year:
• February and March during the Superbowl season
• When the NFL Season kicks off
• August to October, when many summer camps and training camps start for Youth Sports.

Their current marketing campaign consists exclusively of Amazon Sponsored Paid Media, with sponsored and video ads.

The brand has excellent terms with their supplier. Only 10% is required to make an order, and typically ownership orders many smaller shipments 5 or 6 times a year. They have been placing inventory orders more often as they grow, especially for newer SKUs that are prone to selling out.

Ownership is interested in ensuring a buyer's long-term success and is willing to provide further expertise if needed, and of course a transition period will be provided as part of the transaction.

If you’re interested in learning more about this deal, please contact Website Closers today for more information from our brokers.