7 Y/O ASX Financial Media Company - $4M AUD Profit Since 2021

Melbourne, NY
listing image
Asking Price:$2,670,084
Gross Revenue:$539,737
Cash Flow:$345,577
Established Year:2017
BUSINESS DESCRIPTION

EXECUTIVE SUMMARY

Business Name: Confidential
Business Start Date: 2017
Location: Melbourne, Australia
Industry: Public Stock News + Analysis for Investors
Business Valuation: $4.1M AUD (7.75x of TTM Profit + 5x Sales)
Business Model: Display Advertising, Paid Content, Affiliate Model
Sales (TTM): $822,265 AUD
Net Profit (TTM): $526,465 AUD (Total of the 3 years of profit equals almost $4M AUD)
Social Media Size: 150,000 followers (60,000 on newsletter)
Website Traffic (TTM): 840,000+ users, 6,800,000+ pageviews

THE OPPORTUNITY

This company began its journey in 2017 and has grown to dominate major domains within the English-speaking stock market world. The company has achieved significant milestones, including generating over $2M in revenue at its peak, and has expanded its digital presence globally with websites and side businesses.

With a strong social media following of over 150,000 and a newsletter subscriber base exceeding 60,000, the business is well-positioned for continued growth. The financial media industry is experiencing a growing trend of individual investors seeking to take control of their financial future, presenting a significant growth opportunity for this company.

GENERAL HIGHLIGHTS

Age of Business: 7 years
Revenue Model: Display advertising and affiliate commissions
Key Financials:
- Sales (TTM): $822,265 AUD
- Net Profit (TTM): $526,465 AUD
Traffic: Over 890,000 users and 6.8 million pageviews annually
Monetization: Revenue generated primarily from advertising and affiliate partnerships

NICHE AND MARKET POSITION

Industry: Financial News
Niche: Investing Advice About Publicly Traded Stocks
Role in Industry: Provider of news and information to investors
Market Trends: The niche is expanding as more individuals enter the stock market, looking to make informed investment decisions. The trend towards financial independence is driving increased interest in small cap stocks.

CUSTOMER BASE

Primary Customers: Investors
Acquisition: The business attracts customers primarily through publicly listed companies, direct investor relations companies, and brokers.
Customer Acquisition Cost: Nil
Average Revenue per User: $15,000 per year

TRAFFIC ANALYSIS

User Statistics: Over 890,000 users annually
Pageviews: 6,800,000+ annually
Social Media Followers: 150,000+
Newsletter Subscribers: 60,000+
Revenue Sources
Main Revenue Model: Paid Content Placements + Display Advertising + Affiliate Commissions
Average Revenue per Customer: $15,000 per year


DETAILED INFORMATION
Location
Relocatable
Inventory
Not Included in asking price
Report an Issue with this listing
profile-img
Neil
Bostick
logo-img
Neil Bostick