5+ Yr Old Vitamin/Supplement Brand | 100% Subscription-Based Revenue

Seller Financing Available

The business is an e-commerce company specializing in personalized, high-quality nutritional supplements, primarily targeting the Dutch and Belgian markets. Founded in 2019, the business has developed a unique approach to customer engagement through a validated vitamin test, which allows for tailored recommendations on vitamins, herbs, and minerals based on individual needs. This process begins with an online test, resulting in a personal recommendation, and over 96% of customers purchase products after completing this experience. This personalized journey extends to the packaging, where daily vitamin doses are provided in individual, personalized sachets, created through an exclusive agreement with a leading supplier, offering customers both convenience and exclusivity. The business maintains a carefully curated selection of around 25 products, split between customized vitamins developed by experts and standard supplements, effectively covering a wide range of health goals. After an initial purchase, customers gain access to a dedicated online environment where they can access detailed product information, manage subscriptions, and update their health profiles through periodic tests, allowing for continuous customization of their orders.

Structured as a lean operation, the business is managed by its two founders, with one overseeing marketing and the other handling operations. The business operates entirely through its website on a subscription model, with options for one-month or three-month renewals, enabling a steady stream of recurring revenue. Through the online vitamin test, which has been completed over two million times by nearly 900,000 users, the company has accumulated valuable consumer data, allowing for highly targeted marketing strategies that maximize the effectiveness of its budget.

Supported by a robust IT infrastructure, the business's platform is built on JAVA with AJAX and Angular components, hosted on Google Cloud for optimal continuity and integrated with multiple APIs, including those for payment and customer service functions. This digital foundation not only automates operations but positions the business for scalable growth in the digital marketplace.

Key Highlights

• The business offers a unique personalized vitamin service, featuring a validated test that tailors supplement recommendations to individual needs, with a high customer conversion rate of around 96%.

• Customers benefit from personalized daily vitamin sachets, thanks to an exclusive supplier agreement, enhancing convenience and creating a unique, hard-to-replicate experience.

• The business provides a streamlined product range of about 25 supplements, split between customized and standard options, covering a wide spectrum of health needs.

• A dedicated online platform allows customers to access detailed product information, manage subscriptions, and retake the vitamin test to continuously update their personalized recommendations.

• The business operates on a 100% subscription model, generating recurring revenue through one-month and three-month renewal options, creating stable cash flows.

• Utilizing a data-driven approach, the business leverages extensive consumer insights collected from over two million completed vitamin tests, supporting highly targeted and efficient marketing strategies.