18 Year Old Established Lead Generation Platform SDE $657,277

Asking Price: $3,200,000

AN NDA IS REQUIRED!

Founded: March 2006 (Acquired in 2016; repurchased and reincorporated in November 2019)
Sales (TTM): $1,214,098 ($4.79M from 2021-2023)
Net Profit (SDE): $657,277 ($3.14M from 2021-2023)
Business Multiple: 4.75x SDE (2.96x avg. 2021-2023)
Paid Users: 500 Companies
TTM Traffic: 110,000+ Visitors/Year

Opportunity
This business is a leader in anonymous website visitor identification, offering a robust platform backed by nearly two decades of expertise. The company provides real-time sales intelligence and integrates seamlessly with industry-leading tools like Salesforce and Apollo.io. This user-friendly platform is especially valuable for B2B sales teams seeking to enhance lead generation and streamline their sales process. With a strong brand presence and the flexibility to integrate with larger sales and marketing systems, the business is a versatile asset for companies in need of sales intelligence.

Key Highlights
Integration/Partnerships: In 2023, the company formed key integrations with HubSpot CRM, Apollo.io, and Partner 1, enhancing its value proposition for clients.
Notable Clients: Fortinet, C3.ai, Dell/Boomi, Square, and the University of Notre Dame.
Market Focus: Serves SMBs, middle-market companies, and large enterprises, with primary operations in North America and an expanding presence in the UK, India, Singapore, and Australia.
Revenue Model: Subscription-based model with flexible pricing, ranging from $900/year for smaller businesses to $35,000+/year for larger enterprises. Most clients fall within the $2,500/year range.
Financials

2021: $2.07M sales, $1.74M profit
2022: $1.67M sales, $732K profit
2023: $1.29M sales, $657K profit

The business has navigated challenges, including an underdeveloped product offering in 2013 and market competition, but continues to generate stable revenue through its subscription model.

Operations & Team
The business operates with a lean team, including:

CEO/CRO
Part-time COO
Sales manager
Chief architect
Customer success manager
Outsourced customer support
Strategic partnerships include Apollo.io (sales intelligence), Salesforce (CRM), and Partner 2 (product development and marketing).

Sales Process
The business employs an efficient sales process, from prospecting and automated outreach to trial engagement and customer onboarding. This allows the team to handle a large client base with minimal resources, ensuring scalability.

Assets Included
Domains, proprietary software IP, and customer data (500+ clients, 30,000+ emails).
Hosting accounts (AWS, GoDaddy), monetization accounts (Apollo.io reseller), and social media accounts (LinkedIn, X, Instagram, Facebook).
Employee contracts will terminate with the sale, but can be reissued for the acquiring company if desired.

Sales Process
The business employs an efficient sales process, from prospecting and automated outreach to trial engagement and customer onboarding. This allows the team to handle a large client base with minimal resources, ensuring scalability.