16 Year eCommerce Brand in the Indoor/Outdoor Furniture Vertical

Seller Financing Available

$845 AOV | 50% Dropship & 50% Stock Model | Full Team in Place

WebsiteClosers® presents an eCommerce Brand in the Indoor/Outdoor Furniture space. In operation since 2008, the brand continues to generate stable profitability for ownership and has matured well into a business that is ready to transition to new ownership.

The business is a great “starter business” for a budding first-time buyer / entrepreneur wanting to get into the eCommerce space. It gives a buyer the opportunity to learn the basics behind eCommerce, become an expert in digital marketing through training with current ownership, and take the reins on a business that has a solid foundation and very little OPEX and lower Working Capital requirements. Unlike many other eCommerce businesses where cash flow can be tight due to high inventory purchasing requirements (especially during growth stages), this brand uses a 50/50 hybrid of Drop Shipping and in-house stocking to handle their vast number of products, thereby lowering the overall Working Capital constraints and maximizing profitability.

The company offers a diverse range of indoor and outdoor furniture for living rooms, bedrooms, dining rooms, and other parts of the home. They boast 20,000+ in-house products and have the potential to expand to 250,000 if a buyer is interested in doing so.

Unlike other furniture companies, which often source products from Asia and can face extended out-of-stock issues, the owners of this business source all products from manufacturers and distribution centers in the United States. This not only reduces lead times, but also ensures high-quality standards and reliability.

Here are a few of this brand’s core KPIs:
• 16-Year-Old Company
• Hybrid Sales Model (50% online, 50% in-store)
• Average Order Value (AOV) $845
• 20k Products, Expanding to 250k Online
• 50% Stocked In-House, 50% DropShip
• 5,000 – 10,000 Monthly Visitors
• 5 Fulfilled Orders Daily
• Minimal Working Hours
• 3 Employees

The brand's team includes a general manager and a sales associate, both of whom work full-time, as well as 1 part-time driver. This team runs the brand efficiently enough that they require little input from the semi-absentee owner. The low workload makes this deal a great turnkey addition to a buyer’s portfolio, and their strong brand and unique products put them in a great position to scale.

The current owners are also open to training a buyer on how to expand the brand nationwide, which will allow the buyer to quickly scaling post-purchase for stronger profits.

If you’re interested in learning what else this acquisition brings to the table, please contact WebsiteClosers® today for more details from our brokers.

WC 3480