13+ Yr Old Teeth Whitening Brand | 75K Email Subs | Streamlined Ops

The business is a well-established e-commerce venture specializing in teeth whitening and oral care products. Operating since 2013, it has grown into a leading brand in Sweden with a loyal customer base of over 75,000. The business offers a range of high-quality products, including its flagship teeth whitening kit, electric toothbrushes, and complementary items like whitening toner and refill packs. Its goal has been to provide a professional oral care experience at home, offering premium quality at reasonable prices. The business is built on a robust Shopify platform, with operations streamlined through trusted suppliers and a reliable third party logistics (3PL) partner. Products are manufactured in Asia, ensuring competitive pricing and high profit margins. Inventory is shipped directly to the 3PL partner, who handles distribution to individual customers and retail partners in Sweden. A lean team of two part-time employees oversees day-to-day operations, including social media, influencer collaborations, customer service, and content creation. The owner dedicates 8-12 hours per week to managing product orders and advertising strategies.

Key assets included in the sale are the Shopify store, domain names, active social media accounts with over 18,000 followers, and an email marketing database with 75,000 subscribers managed through Klaviyo. The sale also includes the Swedish trademark, current inventory valued at approximately 5-7 million SEK, and partnerships with major Swedish beauty and pharmacy retailers. The business is poised for growth, with opportunities to expand into subscription models, broaden retail partnerships, and explore new European markets using existing fulfillment networks.

The customer demographic primarily consists of women aged 18-40, a segment effectively targeted through influencer marketing and retail collaborations. While marketing efforts have recently expanded to include paid advertising on Google and social media platforms, there is significant potential for optimization in this area.

The decision to sell the business stems from the owner’s growing personal commitments, including raising a young family. With a proven business model, high-margin products, and untapped growth opportunities, the business represents an ideal investment for a buyer with time and expertise to scale its operations further. The owner is open to providing transition support and offers existing design files for potential branding updates to enhance the company’s market presence.

Key Highlights
• Established Brand with Longevity: 11-year-old ecommerce business specializing in teeth whitening and oral care, trusted by over 75,000 customers with a Swedish trademark.

• Highly Profitable Product Line: Features popular hero products like the Teeth Whitening Kit and Electric Toothbrush, supported by refill packs for recurring revenue potential.

• Streamlined Operations: Efficient 3PL logistics for direct customer delivery and retail partnerships, with minimal owner involvement (8-12 hours per week).

• Strong Digital Presence: Shopify-based store supported by active social media accounts (18,000+ followers) and automated Klaviyo email funnels with 75,000 subscribers.

• Growth Opportunities: Untapped potential for subscription models, EU market expansion, retail growth, and paid advertising optimization.

• Supportive Transition: Existing part-time team and robust supplier relationships in place to ensure a smooth ownership transfer.